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Non-Tech : Callaway Golf -- it's a buy
ELY 21.33-2.8%Sep 6 5:00 PM EST

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To: London Brian who wrote (280)12/15/1999 12:14:00 AM
From: London Brian   of 307
 
"The golf equipment industry has been stagnant over the past year," says Todd A. Schwartzman of Value Line, but "Callaway Golf is banking on a new product line to stimulate the sales of its clubs."
The company's Hawk Eye Tungsten Injected Titanium Irons are designed to increase the control golfers have over their shots. Cost: $1,249 for a set of eight.

Golf-ball sales should begin shortly, "but the new division probably won't be profitable until 2001," the analyst says. Value Line gives the stock an above average (2) for timeliness and an average (3) for safety.
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