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Strategies & Market Trends : The Thread Formerly Known as No Rest For The Wicked

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To: kfdkfd who wrote (78734)12/15/1999 8:31:00 AM
From: JakeStraw  Read Replies (2) of 90042
 
Kevin, here's the company (CS) news release -

Cabletron Launches Software Company: Aprisma Management Technologies

New Brand Identity Reflects SPECTRUM's Ten Years of Leadership in Network/Fault/Service Level Management--Sets Fast Track Course for Further Independence

ROCHESTER, N.H.--(BUSINESS WIRE)--Dec. 15, 1999-- Cabletron Systems (NYSE:CS - news) today unveiled the name of its new management software company-Aprisma Management Technologies. Aprisma reflects a decade of providing customers with knowledge-based IT management solutions that proactively ensure the availability of critical e-business services.

The name ''Aprisma,'' derived from the word ''prism'' and its connotation of a diverse, multi-hued spectrum, is symbolic of the company's continuing commitment to providing management solutions for a wide range of vendor platforms. The name also represents Aprisma's unique ability, through its flagship SPECTRUM® software suite, to unify disparate products from leading technology vendors into a single, cohesive management solution.

''Aprisma heralds the transformation of the SPECTRUM business to a more software-centric business model,'' said Dennis Drogseth, director with Enterprise Management Associates. ''SPECTRUM can now play to an open ocean of vendor and user requirements, and Cisco is proof of that. Aprisma can begin to leverage a richer base of products and partner alliances to deliver on what has always been its core value proposition -- high levels of automation, scalability and intelligence applied to the delivery of business services across the network.''

The establishment of Aprisma as a separately managed and operated entity with its own headquarters in Durham, NH, and the introduction of the new name, logo, business direction and subsequent marketing campaigns, is a strategic decision following a series of fact-finding interviews with customers, employees, and financial and industry analysts.

With the launch of the new company, Aprisma is concentrating on a multi-faceted business strategy that will:

1. Build brand awareness for Aprisma and its flagship SPECTRUM management solution.

2. Extend parterships with leading enterprise equipment vendors, as well as next-generation technology innovators in the e-commerce, optical networking, broadband access and service provider markets.

3. Extend partnerships with leading software providers to round out the SPECTRUM solution set in emerging markets.

4. Expand SPECTRUM offerings in the areas of predictive analysis, application response time, web based management, provisioning and storage area management.

''Cabletron's senior management team is committed to unlocking value for our customers, shareholders and employees,'' said Piyush Patel, Cabletron's CEO and chairman. ''The launch of Aprisma Management Technologies enables us to fully leverage--and derive value from--the technological excellence and customer loyalty that have made SPECTRUM the de facto management solution for enterprise and service provider clients.''

''As we launch the new name and brand, we celebrate our heritage and look forward to expanding on the unique values of our company,'' said Michael Skubisz, Aprisma's president. ''SPECTRUM has long been recognized as the industry's most innovative solution for proactively discovering, monitoring, measuring, resolving and reporting on the health of service-oriented IT infrastructures. We are uniquely positioned to capitalize on our multivendor expertise in both the enterprise and service provider markets.''

The symbol in the center of the Aprisma logo represents the customer, signifying that the customer is at the core of the company's existence. ''With the formation of Aprisma, we are better positioned to develop and offer strategic working partnerships and technologies that benefit our customers.''

About Cabletron Systems

Cabletron Systems, a premier provider of world-class networking solutions, delivers reliable network access and communications to millions of people worldwide. With scalable products designed for Global 1000 enterprise networks, service providers and small businesses, Cabletron is the e-business communications specialist in the Internet economy. Listed on the New York Stock Exchange for more than a decade under the symbol CS, Cabletron is an S&P 500 index company.

Cabletron's web site can be reached on the Internet at www.cabletron.com.

About Aprisma Management Technologies

Aprisma Management Technologies is a leading provider of intelligent multivendor management solutions that meet the service-level requirements of network, enterprise and service provider customers. Aprisma's intelligent and automated management solutions are integral components of mission-critical IT infrastructures for leading global businesses and service providers, including Adelphia Communications, Rogers Communications, GTE, NASA, MCI WorldCom, Amgen, Bank of New York, Compaq, Earthlink and Glaxo Wellcome. Additional information about Aprisma Management Technologies can be found at aprisma.com.
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Contact:

Cabletron Systems
Mike Quinn, 603/337-1282
miquinn@cabletron.com
or
Aprisma Technologies
Lara Willard, 603/337-7444
larad@aprisma.com
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