S.W, FRTI continues to increase Membership. It should now exceed 850,000, IMO...
Winfire Announces Early Usage Metrics for its Browser Assistant, Citing Freerealtime.com as Initial Case Study to Validate Market Acceptance...
NEWPORT BEACH, Calif., Dec 15, 1999 (BUSINESS WIRE) -- 20,000
downloads of Freerealtime.com branded Browser Assistant in first month
signals broad acceptance of product category and strategy
Winfire, developers of the personalized Browser Assistant,(TM) a
lightweight desktop application that works in conjunction with a user's
Web browser, and Freerealtime.com (OTCBB:FRTI), a digital financial
media company offering real-time market quotes and online financial
information, today released some of the industry's first consumer usage
metrics in the growing browser assistant category - figures that both
companies see as signaling strong acceptance of the product category.
Since becoming publicly available in early November, more than 20,000
people have downloaded and registered for the Freerealtime.com branded
Winfire Browser Assistant. Winfire currently has more than 100 content
and distribution partners, including Freerealtime.com, iVillage.com,
The Weather Channel(R) Web site, weather.com, UpsideToday.com,
Heat.net, The Sporting News and Rosenbluth Interactive's Biztravel.com.
According to Freerealtime.com President and CEO Brad Gunn, the Winfire
Browser Assistant resulted in a 300 percent increase in traffic to
Freerealtime.com's "Watch List," a feature on the Freerealtime.com
site, and one of the many custom services accessible through the
Winfire Browser Assistant. In the first month following the launch of
its branded Browser Assistant and branded services, Freerealtime
reports that nearly one-third of the visitors to the Browser Assistant
download page converted to registered downloads. Additionally, Winfire
reports that more than 25 percent of the users of the Winfire-branded
Browser Assistant are using a Freerealtime.com service such as the
WatchList or Ticker.
"Since we launched our Freerealtime branded Winfire Browser Assistant,
it has made a significant positive impact on site traffic, and has
become a useful free service for our members," said Gordon Rix, VP and
executive producer of Freerealtime.com. "In addition to providing our
members with continuous, one-click access to our site, Winfire's
Browser Assistant has secured valuable real estate on our members' PCs
for Freerealtime.com's financial services. We're particularly pleased
with the exposure the Winfire Browser Assistant has given us on other
sites, effectively attracting a new audience to Freerealtime.com."
Rix added that Freerealtime.com has already introduced the free Winfire
Browser Assistant by e-mail to more than 50,000 of its members, and
plans to send it to an additional 450,000 members before the Christmas
holidays.
"The early download and usage figures posted by Freerealtime.com
demonstrate the acceptance of the Winfire Browser Assistant as a
valuable tool among people that want a better, faster and easier way to
get relevant information from the Web," said David Kopp, CEO of
Winfire. "Freerealtime.com has proved to be a great first-mover case
study, and we look forward to working with them and our many other
partners to reach millions of users with niche-specific custom desktop
applications."
About Freerealtime.com
Freerealtime.com, Inc. is a digital financial media company providing
an array of stock market data, business information and sophisticated
research, analysis and management tools for institutional investors,
brokers, independent investors and respected resellers. CNBC's Power
Lunch selected Freerealtime.com as its "Cool Web Site of the Day" on
April 27, 1999. Freerealtime.com was also featured in Online Investor's
May/June issue, as a "Blue Chip Pick" for market data. Visit the
Freerealtime Web site at www.freerealtime.com.
About Winfire
Winfire develops consumer software applications that shorten the
distance between people and information. With a focus on making users
online experience more efficient, Winfire enables users to control and
customize their web experience in order to take full advantage of what
the Internet has to offer. For more information, visit www.winfire.com,
or call (949) 724-4833.
Copyright (C) 1999 Business Wire. All rights reserved.
Distributed via COMTEX.
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CONTACT: Winfire
David Kopp, (949) 724-4833 x222
dkopp@winfire.com
or
Davis.Comm, Inc. (for Winfire)
Jeff Davis or Frank Ruiz, (415) 837-3939
Jdavis@daviscomm.com
Fruiz@daviscomm.com
or
Investor Relation Resources (for Freerealtime.com)
Marty Tullio, (949) 566-9860
marty@investorRR.com |
