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Strategies & Market Trends : Cents and Sensibility - Kimberly and Friends' Consortium

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To: fmv503 who wrote (45375)12/15/1999 2:10:00 PM
From: amadeus  Read Replies (2) of 108040
 
APLX LINUX news just hit>>
B: Applix Kicks Off Distribution of Linux Software Through New Partnership With
LinuxIT

WESTBORO, Mass., Dec 15, 1999 (BUSINESS WIRE) --



One of Europe's Largest Linux Resellers/Distributors Teams up
with Applix to Offer Applixware Office
Automation Software to UK Market

Applix, Inc. (NASDAQ:APLX), a leading supplier of office suite
software for Linux and other major operating systems, today announced
its office in the UK has established a new partnership with LinuxIT,
one of Europe's largest Linux software resellers and distributors.
Under the terms of this agreement, LinuxIT will be the distributor of
the Applixware office automation software for Linux.

Before this partnership, all UK orders for Applixware for Linux were
processed through Applix's e-commerce web site. However, unprecedented
demand from the VAR community for Linux software and services has
driven the need for a distribution partner. Linux is now the fastest
growing operating system in Europe.

Peter Dawes, Sales Director, LinuxIT commented, "Applixware is the most
comprehensive and proven office automation suite for Linux. Its unique
customisation capabilities set it apart from other tools and make it
ideal for the business and power user. Many major private and public
sector companies already rely on Applixware. We already have a high
demand to fulfil and expect to see this demand increase in the coming
year."

Jonathan Forrest, Managing Director of Applix UK commented, " Everyone
is looking at Linux. This isn't just another business partnership -
it's the first step in our plan to penetrate the UK Linux business
market. Linux is now a serious contender as the corporate operating
system and we are pleased to have teamed up with one of the leading
European resellers and distributors for Linux software."

Applixware Office for Linux 4.4.2 has won a number of prestigious
industry awards in the US, including Linux Magazine's 'Cool Product'
award last November. In this evaluation, Applixware Office for Linux
measured favorably against both commercial and open source productivity
suites including Sun Microsystem's Star Office, Corel's WordPerfect for
Linux, Koffice's KDE Office and Gnome's Gnome Workshop. Applixware
Office for Linux was hailed for its combination of full-featured
productivity applications, ease-of-use, extensibility and ability to
read and write Microsoft Office documents.



About Applix

Applix, Inc. (NASDAQ:APLX), headquartered in Westboro, MA, is a
leading provider of office productivity and analytic applications for
the Linux, UNIX and Microsoft platforms. Applixware Office is the only
office suite designed for and integrated with the Linux and UNIX
environments. Applix SHELF is an open source application development
and deployment system. With Applix Anyware, applications are deployed
to any standard web browser using Java. Applix iTM1 is an on-line
analytical processing solution for decision support and real-time
business analysis. Smartbeak.com is the Linux customer support and
collaboration web site. Applix iEnterprise is an Internet-based
customer relationship management (CRM) solution. The Company's products
are available on a variety of operating systems and platforms,
including Red Hat Linux (NASDAQ:RHAT), SuSE Linux, Caldera Linux, Turbo
Linux and VA Linux (NASDAQ:LNUX), Sun Microsystems Solaris
(NASDAQ:SUNW), IBM AIX (NYSE:IBM) and Windows 95 & 98 or Windows NT.
More information can be found at applix.com.



About LinuxIT

LinuxIT, based in the UK, distributes and resells 'best of breed'
Linux Software products throughout Europe. LinuxIT aims to be The
European distributor and reseller for the best of Linux related
products, literature and books. Their mission is to supply the best
value for their customers and actively promote the proliferation of
Linux across Europe.

LinuxIT offers a select range of excellent support and services
combined with technically strong products. This allows Linux developers
to maximise their performance, and ensure successful completion of
their projects within deadline. LinuxIT Technical services was started
as a complement to LinuxIT, whose aim it is to provide consultancy,
training and Internet services to the Linux software development
community. For further information on LinuxIT, please visit
linuxit.com



Notes to Investors

This press release contains certain forward-looking statements within
the meaning of the Private Securities Litigation Reform Act of 1995,
which involve a number of risks and uncertainties that could cause
actual results to differ materially. Specifically, comments related to
the demand for, revenue from and acceptance of the Company's products
and the Company's position in the markets, may be considered
forward-looking and subject to a number of risks and uncertainties,
including but not limited to: the rate of growth in market demand for
the products; the acceptance of the Company's products; intense
competitive conditions; rapid technological change; frequent new
product introductions and evolving domestic and international
standards, which may render existing products and services obsolete.
Refer to the Company's Form 10-K for the year ended December 31, 1998
for a list of factors as discussed under "Risk Factors". Applix does
not undertake - and specifically declines any obligation - to publicly
release the result of any revision which may be made to any
forward-looking statements to reflect events or circumstances after the
date hereof or to reflect the occurrence of anticipated or
unanticipated events.

All trademarks, registered trademarks, and service marks are the
property of their respective owners.



Copyright (C) 1999 Business Wire. All rights reserved.



Distributed via COMTEX.
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CONTACT: Applix, Inc.
Editorial Contact: Investor Contact:
Richard Manly Edward Terino
508 870 0300 ext. 256 508 870 0300 ext. 396
rmanly@applix.com eterino@applix.com

WEB PAGE: businesswire.com

GEOGRAPHY: MASSACHUSETTS

INDUSTRY CODE: SOFTWARE
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