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To: greenspirit who wrote (293)4/20/1997 12:57:00 PM
From: Harry Landsiedel   of 990
 
Re: Intel vs. AMD. Another factor is the power of the "Pentium" name and "Intel inside" campaign. One of the most interesting tidbits from the 1Q earnings conferance call was that Intel's brand preference is as strong or stronger in Asia than in the US. That will create a barrier for AMD because the big box makers will not take the chance of weakening their brands by using a non-Pentium chip.

Last week a woman mentioned to me that her family had just bought a new computer. When I asked which one, she said, "A Pentium".

HL
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