News from earlier today:
biz.yahoo.com
Wednesday December 15, 10:48 am Eastern Time
Company Press Release
The Knot Announces Landmark Traffic, Exceeding 500,000 Registered Members
NEW YORK--(BUSINESS WIRE)--Dec. 15, 1999--The Knot (NASDAQ:KNOT - news), the leading online wedding resource, announces that it has surpassed a half a million enrolled members on its site. The Knot's monthly new member enrollment has increased nearly 500% in less than a year.
As the leading online destination targeting the wedding market, The Knot (www.theknot.com; AOL keyword: knot) offers its users A-Z wedding planning resources, including interactive tools such as the Big Day Budgeter, Wedding Checklist, and Guest Manager, thousands of articles on everything from proposals to post-nuptial nesting, Ask Carley: Etiquette Q&A, The Knot Wedding Gift Registry, and Bridal Search, a database of 15,000 gown images. The Knot is also a comprehensive resource of local wedding vendor information with coverage in over 50 markets nationwide.
David Liu, co-founder and CEO of The Knot, attributes the site's growth in membership as a result of the company's aggressive efforts over the past three years to build its brand among consumer audiences. ``Reaching a membership of over 500,000 is a real landmark for The Knot,' says Liu. ``When you consider that 2.4 million couples get married in the U.S. every year, we are attracting a significant portion of that population to our site. In addition to establishing a recognizable brand in the market, we have also focused on offering interactive planning tools and services that make visiting The Knot essential to the wedding planning process.'
About The Knot
The Knot (www.theknot.com; AOL keyword: knot) is the leading online wedding destination and the premier wedding content provider on America Online and several other of AOL's leading brands. The Knot combines comprehensive content and an active online community with wedding-related commerce. The Company's online sites provide extensive resources to assist to-be-weds in their preparation and planning for a wedding. The Knot also provides certain offline services to the wedding market such as a series of books and a semiannual gown guide.
This press release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there by any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.
This release contains forward-looking statements which involve risks and uncertainties. Our actual results may differ materially from the forward-looking statements made here. Factors which may affect actual results are contained in the Company's filings with the SEC, including the recent S-1 filing. Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995.
------------------------------------------------------------------------
Contact:
The Knot Inc.
Jessica Kleiman
PR Manager
212.219.8555 x107
jessica@theknot.com
or
The Knot Inc.
Jennifer Ritter
IR Coordinator
212.219.8555 x128
jritter@theknot.com |
