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Strategies & Market Trends : Cents and Sensibility - Kimberly and Friends' Consortium

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To: Kimberly Lee who wrote ()12/16/1999 8:34:00 AM
From: Ga Bard  Read Replies (1) of 108040
 
Aqua Vie Receives Corporate Approval for U.S. Wal-Mart Stores

KETCHUM, Idaho, Dec. 16 /PRNewswire/ -- Thomas Gillespie, president and
chief executive officer of Aqua Vie Beverage Corporation
(OTC Bulletin Board: AVBC), announced today that the company has received head
office approval for product to be carried in all Wal-Mart stores and
Supercenters in the U.S., beginning in January 2000.
With headquarters in Bentonville, Ark., as of November 30, 1999, Wal-Mart
had 1,803 Wal-Mart stores, 682 Supercenters, and 457 Sam's Clubs in the United
States. Internationally, the company operates a total of 985 units located in
Argentina, Brazil, Canada, Germany, Mexico, Puerto Rico, and the United
Kingdom. The company also participates in joint ventures for the operation of
stores in China and Korea.
"Aqua Vie's retail presence with Wal-Mart will allow us to achieve rapid
penetration among a widespread and diverse population domestically, with the
potential to establish an excellent benchmark presence on four continents,"
said Gillespie. "We're excited!"

Aqua Vie Beverage Corporation develops and markets all natural, lightly
flavored, still (non-carbonated) bottled spring water. The company's
low-calorie alternative beverages are bacteria-free and contain no
preservatives. Aqua Vie produces and markets the Hydrator(TM) line of
beverages in the United States and Europe. This beverage line, comprised of
seven low-calorie, all-natural beverages that are lightly flavored and
packaged in 1/2-liter bottles, is designed to increase one's personal
consumption of water, naturally. The underlying technology also serves as the
new delivery system for Aqua Vies nutritionally fortified E Line(TM);
Elixir(TM), Empower(TM), and Ecstasy(TM), its nutritionally specific line of
Aquaceuticals(TM), and Aqua Vie's nonalcoholic wine and champagne beverages
made from spring water. For further information about Aqua Vie Beverage
Corporation, visit the company's web site at www.aquavie.com.

NOTE: Statements contained in this release that are not strictly
historical are forward-looking within the meaning of the safe harbor clause of
the Private Securities Litigation Reform Act of 1995. Editors and investors
are cautioned that such forward-looking statements invoke risk and
uncertainties that may cause the company's actual results to differ materially
from such forward-looking statements. These risks and uncertainties include,
but are not limited to, demand for the company's product both domestically and
abroad, the company's ability to continue to develop its market, general
economic conditions, and other factors that may be more fully described in the
company's literature and any periodic filings with the Securities and Exchange
Commission.

SOURCE Aqua Vie Beverage Corporation
-0- 12/16/1999
/CONTACT: Tom Gillespie, President/CEO of Aqua Vie Beverage Corporation,
208-622-7792; or Madeleine Franco of Jordan Richard Assoc., 801-268-8610,
ir@jordanrichard.com, for Aqua Vie Beverage Corporation/
/Web site: jordanrichard.com
/Web site: aquavie.com
(AVBC)
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