BillServ.Com(BLLS) Going for the EBPP Market Small Billers Message Board

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Technology Stocks : BillServ.Com(BLLS) Going for the EBPP Market Small Billers

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To: Paul S. who wrote (736)	12/16/1999 11:21:00 AM
From: Julie Simmons	Read Replies (1) of 918

Billserv signs agreement with Southwest Student Services Corporation for EBPP. biz.yahoo.com With Sallie Mae and now Southwest it's safe to say that BLLS controls the whole College market for EBPP. What's good about this is as the students complete their schooling and enter the real world they will be very familiar with Billserv.com This could translate into customer loyalty. If a student is introduced to EBPP by paying student debts online once that student is established and has more recurring monthly bills I would expect them to stick with billserv because that's what they are comfortable with. Of course this only works if the experience with billserv is enjoyable and hassle free. It's not much different then the theory the banks use by trying to attract younger clients with "first saving accounts" in hopes that the younger client will grow up and still use that same Bank. I know I Bank with the same outfit my parents use because that is what I was introduced to as a teenager.

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