Beyond Interactive Agency Teams with MessageMedia To Provide Permission-Based Marketing Services
BOULDER, Colo.--(BUSINESS WIRE)--Dec. 16, 1999--Leading e-advertising agency, Beyond Interactive, today partnered with e-mail marketing and customer relationship management services leader, MessageMedia, Inc. to strengthen the agency's permission-based marketing capabilities.
The MessageMedia relationship is part of Beyond Interactive's aggressive strategy to diversify its service offerings and increase its competitive advantage. Beyond Interactive expects marketers' demands for permission-based, e-mail marketing campaigns to increase in 2000 as documented response rates continue to climb. Leading mobile telecommunications company AirTouch is among the first of Beyond Interactive's clients to implement an outbound e-messaging and database management program under the agreement.
''We're elated to work with Beyond Interactive in building effective e-mail marketing campaigns for their client base. This medium continues to produce stellar results for marketers, if practiced correctly,'' said Liz Wallace, senior vice president of Sales and Service at MessageMedia. ''Beyond Interactive is a savvy agency known for identifying successful marketing tools before their competitors acknowledge the practice. As partners, expect great things from us in 2000.''
''From the very beginning, we saw permission-based marketing as a marketer's trump card in building successful, online relationships,'' said John Behrman, Beyond Interactive's founder and CEO. ''MessageMedia is the only full-service, e-mail marketing service provider we considered because they understand this medium better than anyone. They are the force behind some of the most successful e-mail marketing campaigns in the business.''
About Beyond Interactive, Inc.
Beyond Interactive gobeyond.com is an interactive agency specializing in increasing its clients' online exposure and maximizing the lifetime value of their customer relationships. Services include campaign strategy, online media planning and buying, campaign management and optimization, ad-based creative development, permission-based marketing and affiliate program management. Based in Ann Arbor, with offices in New York and San Francisco, BI was founded in 1995 by John Behrman and in June 1999, became an independent subsidiary of Grey Advertising. Beyond Interactive's clients include Nickelodeon, PlanetRx.com, FortuneCity.com, and PetStore.com.
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