Daily Update for December 16, 1999: Time Warner Launches VOD in Hawaii
Los Angeles -- Time Warner Cable launched its first full-fledged consumer video-on-demand service earlier this month, president Glenn Britt announced during a luncheon keynote at the pre-Western Show workshop here sponsored by the Cable & Telecommunications Association for Marketing.
The movies-oriented service launched to 5,000 homes on Oahu, and it will be available to homes on the rest of the island by the end of January, Britt said, adding that the service is too new to have information on buy-rates. Time Warner is charging $3.95 per movie.
The MSO plans to add VOD in Tampa, Fla., and Austin, Texas, sometime next year, with additional markets following in 2001, Britt said after the luncheon.
Time Warner had already launched VOD services to hotel customers in Hawaii and Manhattan. And the MSO tested VOD and other new interactive services earlier this decade in Orlando, Fla.
For its consumer VOD services, Time Warner is working with two technology vendors -- Concurrent Computer Corp. and SeaChange International Inc. -- Britt said.
He added that the MSO is also looking at adding subscription VOD packages for premium-movie services. Although he would not indicate a timetable for such a launch, Britt said Time Warner was likely to add subscription VOD from Home Box Office before a competing service from Showtime Networks Inc.
- 12/15/99 |