HouseHold Direct.com Selects DoubleClick as Online Agency to Build Brand and Marketing Support.
NEW YORK, Dec. 16 /PRNewswire/ -- HouseHold Direct.com, householddirect.com (OTC Bulletin Board: BYIT). HouseHold Direct.com has launched a coordinated effort to broaden public awareness of the HouseHold Direct.com brand name by expanding marketing support efforts for the first quarter of 2000.
DoubleClick (Nasdaq: DCLK)(http://www.doubleclick.net) has been selected by HouseHold Direct.com (http://www.HouseHoldDirect.com) as its Internet Advertising Agency to coordinate the branding building efforts of the Company on the web. Based in New York City, DoubleClick provides web
marketing and branding solutions for its clients in over 20 countries. The Company is considering several web-based marketing programs that are expected to provide from 8 million to 32 million impressions per month to begin in January. The strategy of the Company is to integrate all web, print, telemarketing and interactive media marketing efforts in order to provide clear communication to members of the investment community and to generate awareness of membership offerings to the general public. As previously announced, the National Telemarketing Association (NTA) has been retained to coordinate the national telemarketing effort. Several direct mail programs designed specifically to solicit new members are being prepared for testing
with the launch of the updated web site in January.
The strategy of the Company includes the continuation of The SmartStockAdvisor Group as in the interactive investor communications team that will proactively maintain the quality of investor information that is posted on the financial web sites such as Raging Bull, Silicon Investor, Clearstation and others.
National Financial Communication Corp. and the OTC Digest will continue to expand investor contacts by the utilization of their existing subscription base and by broadening outreach to the retail and wholesale brokerage community.
HouseHold Direct.com will initiate efforts in the first quarter for additional financial web sites and marketing efforts that promote the Company's story to the widest possible audience.
HouseHold Direct.com (http://www.HouseHoldDirect.com) offers a unique cost-plus handling shopping service on the Internet that allows consumers to buy brand name products at direct manufacturer and distributor prices. By eliminating any retail markup, the consumer benefits directly, and the
manufacturer gains the ability to offer extremely specific product offers to qualified consumers.
For additional investor media information or to have your name and address included on the Company mailing list,please address all inquiries to smartstockadvisor@yahoo.com.
Safe Harbor for Forward-Looking Statements: Except for historical information contained herein, the statements in this press release are forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties, which may cause the company's actual results in the future periods to differ materially from forecasted results. These risks and uncertainties include, among other things, product price volatility, product demand, market competition, risk
inherent in the company's domestic and international operations, imprecision in estimating product reserves and the company's ability to replace and expand its holdings.
CONTACT: Investor Relations - SmartStockAdvisor.com,
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Disclaimer: SmartStockAdvisor is a compensated agent of HouseHold Direct.com, Incorporated. SmartStockAdvisor has been hired to perform investor relations for the Company and is being compensated as follows monthly: $9,000 cash, 20,000 stock warrants with an exercise price of $0.10, 15,000 stock warrants with an excise price of $0.25, and 15,000 stock warrants with an exercise price of $0.50 for a three month period ending February 22, 2000. These warrants expire November 22, 2001. Some individuals comprising SmartStockAdvisor hold individually owned unrestricted shares of HouseHoldDirect.com, which collectively amounts to less than one half of one percent of outstanding shares. We are not a registered investment advisor and suggest that you consult with an independent registered advisor as well as do your own research before investing in any stock. The opinions and analysis included herein are based on sources believed to be reliable but no warranty, expressed or implied, is made as to their accuracy, completeness or correctness. Readers are advised that this communication is issued solely for information purposes and is not to be construed as an offer to sell or the solicitation of an offer to buy any securities. All information posted on Internet discussion sites by SmartStockAdvisor relating to HouseHold Direct.com is pre-approved by the management of HouseHold Direct.com. The reader should verify all claims and do their own due diligence before investing in any securities mentioned. Investing in securities is speculative and carries a high degree of risk, which may or may not be suitable for everyone. |
