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Technology Stocks : Ashford.com Inc-(ASFD)
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To: xgin who wrote (102)12/17/1999 9:36:00 AM
From: xgin   of 111
 
Took this off Yahoo.
from ROBBY STEVENS` Lauren Levitan
by: staycalmnot 12/17/1999 8:43 am EST
Msg: 848 of 849
ASHFORD ANNOUNCES RECORD HOLIDAY RESULTS TO DATE
This week, Ashford.com announced that for the period from Thanksgiving
to December 16, traffic and customers at its site increased seven-fold
over last year. We believe these record results could push total
FQ3:99 sales well ahead of our current projection of $14.9 million. In
addition, the company announced that it will offer free overnight
shipping until December 31, with orders arriving before 5 p.m. EST on
December 23 fulfilled before Christmas for all in-stock items. As
mentioned above, we expect online holiday shopping levels could slow
down in the weeks before Christmas due to customer concern that
purchases will not be delivered on time. Thus, in our view, Ashford's
offer of free overnight shipping could encourage a continuation of the
momentum the company has generated. We believe that momentum, coupled
with its partnership with Amazon.com, should improve investor
confidence. With Ashford stock trading 53% below recent highs, we
believe the shares have significant potential for near-term
appreciation and reiterate our Buy rating.

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