AOL's Digital City and Boyd Gaming Reach Advertising Agreement for Digital City Atlantic City
VIENNA, Va., and ATLANTIC CITY, N.J., May 19 /PRNewswire/ -- Boyd Gaming
Corporation, (NYSE: BYD) and AOL's Digital City, the number one local content
network and interactive community guide, today announced an advertising
agreement that will showcase The Borgata, Boyd Gaming's $750 million planned
casino resort with Mirage Resorts, Inc. (NYSE: MIR), as the featured resort on
Digital City Atlantic City.
As part of the agreement, The Borgata will become the premier and featured
casino resort on the main screen of Digital City Atlantic City on all Digital
City distribution platforms including: AOL, AOL.com, CompuServe, Netscape's
Netcenter, MCI WorldCom Internet and digitalcity.com. AOL and web users
will now have an additional outlet for information about The Borgata, which is
scheduled to open in mid 2002.
Paul DeBenedictis, President of AOL's Digital City said, "We're pleased to
add The Borgata to Digital City Atlantic City in advance of its highly
anticipated opening. Millions of people turn to Digital City for travel
planning and The Borgata promises to be a popular attraction."
"Advertising on Digital City Atlantic City is an ideal way to reach our
future customers and prospective employees and vendors," said Robert L.
Boughner, Boyd Gaming Chief Operating Officer and The Borgata Chief Executive
Officer. "Digital City has unparalleled distribution and reach through AOL
and the web which represents tremendous potential for our audiences. It also
demonstrates the strategic value of our alliance with AOL's Digital City."
While The Borgata is under construction, Digital City users will be able
to access information on the progress of the project, the features and
amenities that make this development so unique, employment opportunities and
information on other Boyd Gaming projects. |
