On-Line Trading Gathers Momentum
Momentum Campaigns Ltd, a Hong Kong-based Internet corporate marketing specialist, has entered into a strategic partnership to create, promote and maintain an on-line US stocks trading system for a major Californian stockbroking house.
The 'US Invest' trading system from Pacific Continental Securities Corporation (PCS) will give Asian and European investors a direct link to US stock markets, allowing users to trade effortlessly via the Internet.
"There were several firms in the US, particularly California, pitching for the business, plus three or four from Hong Kong," Momentum director Jack W Flader, Jr, said. "At the end of the day, it was a combination of our traditional marketing background and expertise, coupled with thorough product knowledge, that gave us the advantage."
Momentum's responsibilities will include ongoing promotional activities and content development of the 'US Invest' website, which will provide industry news, market research and tips from financial experts, as well as live stock prices and access to brokers to answer clients' questions and give on-line advice.
"The site will include any material we find that we think will be of direct interest to users," technical director Graham Daley said. "Hopefully to keep users coming back for more."
'US Invest' at www.usinvest.com became fully operational mid-February 1997. Pacific Continental Securities will be opening an office in Hong Kong later in the year. |
