USEE- News from Friday
Company Press Release
ColorMax Color Vision Enhancement Lenses Featured on NBC's Today Show
TUSTIN, Calif.--(BUSINESS WIRE)--Dec. 17, 1999--NBC Today show host Matt Lauer, one of the 12 million colorblind Americans, experienced a new world of color Wednesday in a segment on the program when he put on the new ColorMax Color Vision Enhancement lenses recently approved by the Federal Food and Drug Administration.
While taking the standard Ishihara psuedo-isochromatic plate test using the ColorMax lenses, Lauer said ``They're just balls of dots to me, but if I put these glasses on -- it's amazing, it jumps off the page.'
The company has received significant publicity from various media on this technological breakthrough that corrects colorblindness. The ColorMax lenses have been featured in television segments on CBS, FOX and UPN networks, as well as in newspaper publications including the New York Times, USA Today, the Los Angeles Times and the Orange County Register. Charles Osgood discussed the lenses with an optometrist on his CBS Radio program, The Osgood File.
Currently, ColorMax lenses are available from optometrists in New York, Los Angeles, San Francisco, Iowa, Ohio, and Vancouver, but it is the company's intention to have every optometrist nationwide be able to prescribe these unique lenses. The company plans to add an additional 250-300 authorized ColorMax centers during the year 2000.
Colorblindness and color deficiency affects about 8 percent of men and .5 percent of women. The condition is inherited but it can be acquired with age, chronic illness, side effects of medication, and environmental factors. In addition to having a disadvantage in everyday activities, colorblind individuals may not be permitted to perform certain duties in electronics, transportation, the arts and other areas where color vision is critical. Colorblind children often face additional challenges in learning throughout their academic and personal life.
ColorMax Technologies Inc., located in Tustin, specializes in high-tech optical products that detect, aid and treat colorblindness. The company completed a reverse acquisition in June of 1999, and currently trades on the OTC Bulletin Board under the symbol USEE.
This release contains forward-looking statements with results of operations and business of ColorMax Technologies Inc., that involves risks and uncertainties. The company's actual future results could materially differ from those discussed herein. Risks and uncertainties of the company will be detailed from time to time in the company's periodic reports. The company intends such statements about the company's future expectations, including future revenues and earnings, and all other forward-looking statements be subject to safe harbor provision of the Private Securities Litigation Reform Act of 1995.
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Contact:
Rubenstein Associates Inc., Public Relations
Rhea Basroon, 212/843-8004
Ed McLaughlin, 714/730-7900 |
