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Strategies & Market Trends : India Coffee House

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To: Mohan Marette who wrote (10126)	12/20/1999 10:13:00 AM
From: Mohan Marette	Read Replies (1) of 12475

Smithkline (India) acquires Maltova, Viva from Jagatjit Industries. Smithlkline Beecham Consumer Healthcare has bought out 'Maltova' and 'Viva' from Jagatjit Industries, a leading liquor company. Smithkline Beecham Consumer Healthcare (SBCH) manufactures malted food under the brand names -Horlicks and Boost. Its product range also includes 'Gopika' ghee and biscuits. Horlicks commands 54% market share, while Boost has 10% market share. As per newspaper reports, SBCH will buy Maltova and Viva for Rs 500 m. Post-acquisition SBCH will clearly dominate the health food drinks segment with over 70% of the market. Its nearest competitor Complan controls around 13% of the market, with Cadbury's Bournvita controlling another 13%. The other contender Nestle's Milo has a three percent share. Jagatjit Industries gets 70% of its turnover from alcoholic beverages with its 'Aristocrat' brand being the world's largest non-Scotch whisky brand. It makes sense for it the company to concentrate on alcoholic beverages and divest health foods and snacks from its portfolio. December 18, 1999 (Quantum)

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