NEWS!
Monday December 20, 10:37 am Eastern Time
Company Press Release
Media Concepts Incorporated Issues Corporate
Overview
New Home Theater E-Commerce Division, www.HOMtheater.com to be Unveiled in Early 2000
SAN DIEGO--(BUSINESS WIRE)--Dec. 20, 1999--Media Concepts, Inc (OTC-BB MDCE) is a California based media
technology company. The company is uniquely positioned to leverage its expertise in consumer electronics, home theater,
e-commerce and filmed entertainment to become a leading force in the multi-media industry.
Core Business
Media Concepts, Inc.'s core business is the marketing and distribution of it's proprietary film and literary library. The library
consists of millions of feet of distributable and marketable media. Content ranges from:
- Actual footage of early 1900's Cliffhangers
- Films, news clips, Sports events
- Full length motion pictures
Media Concepts is in the process of organizing, indexing and packaging this library to maximize it's revenue potential.
Marketing plans include signing additional distribution agreements and marketing alliances with web based video streaming
partners, and other industry marketing partners to further maximize the revenue potential of this library.
Additionally, the Company owns the republishing, film and television rights to 40 novels written by a well-known novelist.
The company is currently working to establish marketing relationships for this film and literary library to leading media,
television, news, cable, Internet based content providers, and streaming media producers.
E-Commerce Divison/ www.HOMtheater.Com
In addition to its core media business the management of Media Concepts, Inc. is pursuing new business initiatives in the
E-Commerce arena. The current management team brings to Media Concepts, Inc. extensive experience in the design, sale,
marketing and installation of high-end Home Theater and Home Automation entertainment systems. The company is currently
developing an e-commerce division focused on the home theater enthusiast market. The site is designed to be an ''all inclusive''
Internet portal for consumers interested in the Home Theater, Home Automation and Home Entertainment Market. The site
www.HOMtheater.com is in late stage development and the completed site is excepted to be unveiled in early 2000.
The site will contain original content, such as, cutting edge feature articles, product reviews and ratings, indexing for product
searches, a personal shoppers guide, music reviews, movie reviews and a glossary of technical terms covering such topics as
High definition TV, DVD, DTS, AC-3, THX, High-speed Networks, and more...
Additionally the site will contain interactive components, such as, an ''Ask the Expert'' section, chat rooms, message boards,
contests, streaming video and streaming audio section, product seminars, design consulting, a music download section, a
shopping mall directory, and numerous other interactive features and events.
In the ''Design-a-Home-Theater'' section consumers can use proprietary Computer Aided Design program to create their own
Home Theater experience. Upon entering the room dimensions, the product and design specifications, a three dimensional view
of the room will be created.
The site will contain a shopping channel where consumers can purchase the latest home Theater products, such as dedicated
home theaters, individual electronic components, surround receivers, high definition TVs, big screen TVs, speakers, DVD
players, VCR's, posters movie memorabilia and unique home theater upgrades and interior add ons.
Media Concepts is currently aligning itself with the leading internet technology companies in streaming video, streaming audio,
e-commerce internet marketing and advertising, and MP3 Music downloading.
Revenues are expected to be generated from the sale of products, advertising sales, affiliate programs, and Media Concepts,
Inc.'s own proprietary turn key Home Theater design package.
The Market
Fueled by consumer demand for new digital technologies and home information and entertainment products, total yearly
consumer electronics sales are expected to grow to a record $79 billion in 1999. The 1999 sales forecast released by
Consumer Electronics Manufacturers Association (''CEMA'') represents a strong 5 percent increase over 1998 sales of
roughly $76 billion, continuing the solid growth seen in the industry throughout the 1990's.
The overall home information market has grown 76 percent during the past five years to more than $36 billion.
According to a new CEMA survey, nearly 75% of American adults are aware of home systems and a majority is interested in
owning products that use technology to manage a wide range of tasks.
CEMA and the Custom Electronics Design & Installers Association (''CEDIA'') announced the results of a joint survey on the
home theater industry that revealed home theater sales of approximately $10.6 billion in 1998.
Home theater is a growing trend with American families. Today, 20 percent of U.S. households own a home theater system,
compared to only 4 percent five years ago. Home theater provides a valuable entertainment outlet that's enjoyable for the
whole family and let's them participate in an activity together.
Approximately 40 percent of home theater sales are sold through custom installers.
The Management
Erik Vidrio serves as the Company's president. Mr. Vidrio has designed, remodeled and built elite custom residences in
Southern California. As a contractor, he has worked extensively with architects, designers, subcontractors and suppliers in the
building and design industry. He has experience in the newest computer technology including Web design, multimedia
presentations and production, CAD design and rendering, animation, A/V System programming, 3-D modeling, and the latest
in home automation. Mr. Vidrio has extensive acoustical training. He has a degree from Trebas Institute and served an
apprenticeship under a Grammy award winning acoustics expert. He is the primary architect of the Company's proprietary turn
key Home Theater design package.
William Palmer is the company's executive vice president and in charge of production operations and film and video production.
He has worked in the motion picture business since 1980 including positions at Universal, Paramount, MGM, and Warner
Bros.. His credits included work on such films as ''Top Gun,'' ''Field of Dreams,'' ''Down and Out in Beverly Hills,''
''Kalifornia,'' ''Candyman,'' ''Twister,'' ''Turbulence,'' ''Penny's from Heaven,'' ''Fatman and Little Boy,'' and ''Three
Amigos.'' His television credits include, ''Max Headroom,'' ''Chips,'' ''Cheers,'' ''Defiant Ones,'' ''Dawns Early Light,''
''A-Team,'' ''and Beauty and the Beast.''
Ricardo Wallace Siqueira is the technology and systems integrator for the company. His background includes Home
Automation programming and implementation, Web design, multimedia and CD-ROM authoring, 3D modeling and virtual
reality programming. He has a BS in Education from Boston University, is a certified advanced Phast programmer. Ricardo has
programmed and integrated some of the most advanced home automation systems in Southern California. Mr. Siqueira's
technological background brings the cutting edge flavor to the company.
This release may contain forward-looking statements. Various factors could cause actual results to differ materially from those
projected in forward-looking statements, including but not limited to the timing and development of emerging technologies.
Although Media Concepts, Inc. believes that the forward-looking statements contained herein are reasonable; it can give no
assurance that the expectations are correct. All forward-looking statements are expressly qualified in their entirety by this
Cautionary Statement.
Contact:
Media Concepts Inc.
Erik Vidrio, 619/824-1992
Rob D. |
