From SmartStockAdvisor: Internet Posting Procedure and P/R Hiring
HouseHold Direct.com and SmartStockAdvisor wish to explain the lack of commentary, until now, on the Internet
Boards following the Dec.17th Press Release. We wish to explain the circumstances under which an Internet board
post may and may not be made.
When an event of a "material nature" takes place, or is about to take place, information must be legally released first
via the newswires and not the Internet boards. SmartStockAdvisor could not make any statements over the weekend
while the "material event" of the LaBreche Murray hiring was occurring, and other matters were being discussed in
relation to the December 17 press release. While one of our stated responsibilities with HouseHold Direct.com is to
suggest and draft what information should be
posted on the Internet boards, HouseHold Direct.com must make the determination on what is proper to post and
when. What we can and will communicate on Internet boards is information that is of interest to shareholders or
potential investors such as clarification of published press releases, amplification of business initiatives, and
responses to important investor questions or concerns. While some information may be previously known to current
shareholders, remember that many new or potential investors are visiting the BYIT Internet board here and on six other
posting sites. What we can assure shareholders is that all information relayed to SmartStockAdvisor via e-mail,
phone, or board posts is being communicated to the management of HouseHold Direct.com in a very timely fashion.
As always, we invite shareholders to call via the toll-free number or e-mail us.
In response to shareholders who have expressed some confusion over the reason for the hiring of three firms to aid in
enhancing shareholder value, here is an explanation that should clarify the matter.
With the hiring of LaBreche Murray announced today, the total number of Investor Relations and Public Relations firms
number three. Here are the specific duties of each firm.
SmartStockAdvisor handles Internet-based Investor Relations to help bring clarity and exposure to several Internet
stock discussion boards, which many thousands of potential investors frequent, and to provide service and support to
Internet-based investors. We also act as an important conduit and "voice" between HouseHold Direct.com and you.
We draft board posts and are involved in rewrites of many, but not all, press releases. We also manage shareholder
information via e-mail, maintain a toll free I/R phone line, and work closely with HouseHold Direct.com on matters
relating to the Company information site at 1stnettech.com.
National Financial Corporation leads the coverage of HouseHold Direct.com in both the mainstream
and financial community. While SmartStockAdvisor brings the Company attention on the Internet, NFC
deals with stockbrokers and many larger investors, and acts in a more traditional, non-Internet-based role.
They also maintain a toll-free investor phone line.
LaBreche Murray Public Relations, LLC is a full-service public relations agency providing companies with business
results through brand-building communications. As a public relations firm, they will carry on marketing duties in print,
TV, and radio mediums to increase the exposure of the Company to potential investors and to increase the
awareness of HouseHold Direct.com consumer services. LaBreche Murray will conduct more traditional public
relations efforts to help create an awareness among the general public about the company and the benefits of joining
HouseHold Direct.com. This could include working with
local reporters and editors in targeted markets where we are test marketing our services all the way up to contacting
national publications to attempt to interest them in writing an article about the company and its direction for the future.
Thanks again to all investors for providing comments to the Company and us.
CONTACT: Investor Relations - SmartStockAdvisor.com,
Toll Free, 877-643-8821, smartstockadvisor@yahoo.com;
or Geoffrey Eiten of OTC Financial Network, Toll Free, 888-249-4093, ext. 13, geiten@otcfn.com
Disclaimer: SmartStockAdvisor is a compensated agent of HouseHold Direct.com, Incorporated. SmartStockAdvisor
has been hired to perform investor relations for the Company and is being compensated as follows monthly: $9,000
cash, 20,000 stock warrants with an exercise price of $0.10, 15,000 stock warrants with an excise price of $0.25, and
15,000 stock warrants with an exercise price of $0.50 for a three month period ending February 22, 2000. These
warrants expire November 22, 2001. Some individuals comprising SmartStockAdvisor hold individually owned
unrestricted shares of HouseHoldDirect.com, which collectively amounts to less than one half of one percent of
outstanding shares. We are not a
registered investment advisor and suggest that you consult with an independent registered advisor as well as do your
own research before investing in any stock. The opinions and analysis included herein are based on sources believed
to be reliable but no warranty, expressed or implied, is made as to their accuracy, completeness or correctness.
Readers are advised that this communication is issued solely for information purposes and is not to be construed as
an offer to sell or the solicitation of an offer to buy any securities. All information posted on Internet discussion sites by
SmartStockAdvisor relating to HouseHold Direct.com is pre-approved by the management of HouseHold Direct.com.
The reader should verify all claims and do their own due diligence before investing in any securities mentioned.
Investing in securities is speculative and carries a high degree of risk, which may or may not be suitable for everyone. |
