Exactis.com Completes Development of TargetMessaging: State-of-the-Art Solution for Highly Targeted One-To-One E-Mail Marketing
Incorporates Powerful E.piphany E.4 E-Commerce Campaign Management Application Further Completes Exactis.com Suite of E-Mail Marketing Solutions
DENVER, Dec. 20 /PRNewswire/ -- Exactis.com Inc. (Nasdaq: XACT - news), a leading provider of permission-based e-mail marketing and communications outsourcing solutions, today announced completing the development of TargetMessaging(SM): a new state-of-the-art solution for targeting and managing one-to-one e-mail marketing campaigns.
Fully Web-based, TargetMessaging is uniquely capable of sending highly targeted and highly personalized e-mail in a timely manner even at very high volumes.
This unique mass targeting and mass customization comes by way of TargetMessaging's incorporating E.piphany's E.4(TM) E-Commerce Campaign Management analytic application with Exactis.com's message-personalization capability and reliable, highly scalable e-mail engine.
TargetMessaging makes available to Exactis.com clients via their own desktops E.piphany's E.4 E-Commerce Campaign Management analytic application to create a powerful Web-based Customer Relationship Management (CRM) application with state-of-the-art features in campaign targeting, cell testing, post-execution analysis and response optimization. TargetMessaging also offers unlimited personalization of message content using a Web-based content editor-clients not only segment target audiences and perform post analysis via their own desktops, but also create highly personalized content via their desktops. Message management and sending is powered by Exactis.com's industry-leading e-mail engine.
Exactis.com is aiming TargetMessaging at large businesses, particularly large e-tailers, that want to mass customize e-mail communications with customers as well as to better understand customers.
''The benefit of mass custom communications, or one-to-one communications, is using relevancy to generate greater response,'' said Tom Detmer, president and CEO of Exactis.com. ''This ultimately yields greater ROI for e-mail direct marketing campaigns. For e-mail newsletters it might lead to greater subscriber retention. One-to-one interactions foster customer loyalty.
''This major new e-mail CRM offering further completes our suite of e-mail marketing solutions and is a large step forward in providing clients with solutions to all of their e-mail marketing and communications needs.''
While TargetMessaging clearly sets new industry standards in mass customization and convenience, it also raises the bar in data mining and analysis. Data mining and analysis features include ROI and ad hoc reporting -- including the ability to drill down within reports -- and predictive modeling, all of which enable the targeting of subsequent campaigns. It is a complete, or closed-loop, campaign management solution.
Exactis.com anticipates sharing more information about TargetMessaging in early first quarter 2000.
According to Jupiter Communications, e-mail has many benefits over postal mail as a medium for marketing and customer relationship management. It costs 1 to 25 cents vs. $1 to $2 for postal mail. Customers who respond do so in, on average, two days vs. six to eight weeks for postal mail. And the number of customers that respond is typically 5 to 15 percent vs. 0.5 to 5 percent for postal mail.
About Exactis.com
Exactis.com's clients, primarily in media, financial services and e- commerce industries, use Exactis.com solutions to communicate news and information, deliver event-triggered communications, and target and manage one-to-one e-mail marketing campaigns. Clients include Sony Music Entertainment Inc., Charles Schwab & Co. Inc., MSNBC Interactive News, USATODAY.com and Tribune Media Services. Founded as Mercury Mail in 1995 and then known as InfoBeat, Exactis.com has headquarters in Denver.
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