Biloxi first to open Nevada Bob's Golf store
Biloxi revitalization and redevelopment program welcomes world's largest
retail golf chain
CALGARY, Dec. 20 /CNW/ - Biloxi, Mississippi is home to the first Nevada
Bob's Golf 'super pro-shop' franchise built in the U.S. since the company
rolled out an aggressive plan to become the dominant force in golf retailing
around the world and on the Internet.
''The reception in Biloxi is clear evidence that Nevada Bob's is
executing its strategic plan effectively,'' said Martin Bunting, Chief
Operating Officer of Nevada Bob's Golf Inc., (TSE: ''NBC''). ''We are
aggressively increasing system-wide revenues while at the same time
capitalizing on merger synergies. Renovation of existing outlets and building
new super pro-shop stores like the franchise in Biloxi facilitates Nevada
Bob's renewed focus on the customer's in-store experience as well as our
commitment to and support of our franchise operators.''
The 5,000 square foot Nevada Bob's super pro-shop is a unique combination
of the service and quality of a pro-shop with the value of a super center,
operating with the discriminating golf consumer in mind. The store provides a
complete golf experience for customers with the latest in diagnostic
technology to help improve their games. Amenities include an oversized putting
green, hitting cages with a full swing golf analyzer, and a lie/loft machine
all designed to assist staff in professionally analyzing customers' individual
equipment needs.
Nevada Bob's Golf stores now also offer expanded selections of brand name
clothing, shoes and equipment for women and juniors - the fastest growing
groups of golfers.
Biloxi Mayor A.J. Holloway, Jr. and members of the Biloxi Chamber of
Commerce attended the store's grand opening to officially welcome the world's
largest retail golf chain as a sign that Biloxi's ocean-front redevelopment
and rejuvenation program is working, and a contributing factor to Biloxi
becoming one of America's fastest growing cities. ''With the growing number of
quality golf courses on the Mississippi Gulf Coast, it is a natural to have a
company the caliber of Nevada Bob's in our community,'' said Holloway.
''The Mississippi Gulf Coast is now ranked second to Nevada as the
largest gaming destination in the USA. With 18 golf courses in a 30-mile
radius and zero nationally known golf specialty shops, the Mayor, along with
all local government, did everything in their power to make our transition in
Biloxi as easy as possible,'' said Curt Busching of the Nevada Bob's Biloxi
franchise. ''Our Biloxi store is 26% ahead of first year numbers for our
Jackson, Mississippi store, which set the first year sales record for the
Nevada Bob's franchise system.''
Many franchise owners across the U.S. and Canada are looking at
converting to the new Nevada Bob's super pro-shop concept for its customer
appeal and commitment to customer service. ''Everyone loves the store. We're
meeting their equipment and merchandise expectations and providing the
knowledge and support customers want and need in order to make informed
purchases,'' says Buster Mooneyham, Managing Partner of the Nevada Bob's Biloxi
franchise. ''There are people in here hitting balls all day long. That's what
we love to see. Nevada Bob's is providing the concept and support we need to
be successful.''
Nevada Bob's Golf Inc. also re-opened a renovated store in Anaheim, CA in
December.
Nevada Bob's Golf Inc. is the largest retail chain of golf specialty
stores in the world with 281 stores, of which 195 are franchise locations. The
majority of stores are located in the United States and Canada. An executive
team purchased the dissolved Nevada Bob's company in 1998 to form the new
Nevada Bob's Golf Inc.
This news release may include comments that do not refer strictly to
historical results or actions and may be deemed to be forward-looking
statements. Forward-looking statements involve risks and uncertainties,
including, but not limited to, the weather and performance of the economies in
the markets in which the company operates, continued acceptance of the
company's products, competitive factors, the company's ability to identify and
interpret retail trends, volatility of prices, market compensation and risk
inherent in the company's international operations. The Toronto Stock Exchange
has neither approved nor disapproved of this release.
-0- 12/20/1999
For further information: Mr. JJ Sorenti COO, Franchise Division, Nevada Bob's Golf Inc., 702-451-3333, 403-217-2342, fax: 403-686-1558
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