Holiday Traffic and Commerce Indicate a Merry Season for iTurf Inc.: Leading Teen Network Experiencing Record Holiday Network Traffic and Successful Execution of Order Fulfillment
NEW YORK--(BUSINESS WIRE)--Dec. 20, 1999--iTurf Inc. (Nasdaq:TURF - news), a leading online teen network providing Internet community, content and commerce services, today announced that it has been experiencing record holiday network traffic, superior execution of order fulfillment, and robust commerce sales.
The company indicated that since Thanksgiving, the online network has consistently received customer orders for, and shipped, over $250,000 in merchandise daily. Peak days have reached over $350,000 in customer demand, a sevenfold increase over the most successful sales day during the 1998 Holiday season. iTurf will continue to guarantee delivery of orders from its commerce sites for Christmas until December 23.
Stephen Kahn, President and Chief Executive Officer of iTurf stated, ``Our focus on building superior technology and fulfillment capabilities have enabled us to successfully translate our record traffic into explosive sales growth this holiday season. We are confident that we have the pieces in place both strategically and technically, to build the most engaging commerce and content on-line teen network.'
iTurf executives emphasized the importance of systems preparedness for any rapidly expanding Internet business. iTurf recently completed the implementation of a new technology infrastructure that significantly increases site capacity across most of the network and provides enhanced analysis and management of user data. This technological backbone allows iTurf to provide a highly customized user experience, as well as handle dramatic increases in traffic.
Mr. Kahn concluded, ``Along with the recent technology upgrades, iTurf has made significant progress in preparation for the launch in early 2000 of iTurf.com, the future hub of the iTurf network.' |
