News December 20, 10:00 Eastern Time
BEAUTYMERCHANT.COM Enters Advertising Agreement With EarthLink
FORT LAUDERDALE, Fla., Dec 20, 1999 (BUSINESS WIRE) --
BEAUTYMERCHANT.COM (OTCBB: BUTY) announced today that the company has
entered into an advertising agreement with EarthLink (Nasdaq: ELNK), in
its newly designed EarthLink Mall.
The Mall is available to EarthLink's 1.566 million members, as well as
the general public. This agreement includes banner ad rotations and hot
deals rotations, along with placement on the "More Stores" links.
CEO and President of BEAUTYMERCHANT.COM Edward A. Roth stated "We are
pleased to be affiliated with the EarthLink Mall and the great Internet
shopping experience it provides."
BEAUTYMERCHANT.COM, the Beauty superstore, now has a projected launch
for Tuesday, December 21, 1999. E-visitors are invited to register
online for the Super Promotion, giving away a years worth of
merchandise every two weeks.
BEAUTYMERCHANT.COM will retail the top selling beautylines in the U.S.
and thousands of cosmetics, fragrances, and hair care products at
substantial E-discounts. In addition the company has began production
of a 30-second television commercial expected to air nationwide in year
2000. The company is expected to make additional announcements of
marketing and advertising partnerships.
BEAUTYMERCHANT.COM will retail up to 100,000 products in the next 24
months.
Cosmetic sales at U.S. mass markets total 3.4 billion as of June 1999,
according recent studies. The U.S. market for makeup and color
cosmetics was worth 5.7 billion in 1998. BEAUTYMERCHANT.COM "We sell
Beauty for less"... hopes to capitalize on this tremendous market for
the new millennium offering price and selection.
A complete corporate profile for BeautyMerchant.com may be found at:
smallcapnewswire.com.
This press release contains forward looking statements, made pursuant
to the "Safe Harbor" provisions of the Private Securities Litigation
Reform Act of 1995. The words "believes" "intends" "expects" and other
similar expressions are intended to identify such forward looking
statements. Investors are cautioned that forward looking statements,
involve risks and uncertainties, detailed from time to time in company
press releases. Including uncertainties in the marketplace.
|
