E*TRADE and Amazon.com Invite Consumers to Give the Gift of Investing this Holiday Season
PR Newswire - December 21, 1999 08:40
Holiday Investment Gift Package Available Through Amazon.com; Give $100 Bonus To Yourself or a Friend
MENLO PARK, Calif., Dec. 21 /PRNewswire/ -- E*TRADE(R) Group, Inc. (Nasdaq: EGRP) today announced that it will offer a special retail product through Amazon.com (Nasdaq: AMZN) that will allow consumers to quickly and easily join the world of online investing. The E*TRADE Investment Kit contains everything a purchaser needs to quickly become part of online investing: an E*TRADE investing application kit, the best-selling Motley Fool Investment Guide and important information about online investing. In addition, this gift includes a $100 investment voucher that can be deposited into any new E*TRADE account.
This offer is available on the Amazon.com web site as well as at hundreds of Jewel-Osco and Harris Teeter retail outlets in the South and Midwest. It can be purchased and used by an individual or given as a gift.
"People looking to give one of the most unique gifts this year should look no further. The Investment Kit is an unique present that says a lot about the giver, and it opens up a new world of personal empowerment for the recipient," said Mike Sievert, vice president of marketing at E*TRADE.
"E*TRADE's Investment Kit is a natural tie-in for Amazon.com. Our customers are hungry for information and are eager to try out innovative products that make their lives easier. Through this offer from E*TRADE, Amazon.com customers now have a complete hassle-free kit to get started with online investing," said Shawn Haynes, Director of Business Development.
Suggested retail price for the E*TRADE Investment Kit is $49.99.
About E*TRADE
E*TRADE, a global leader in electronic personal financial services, is the world's most-visited online investing site according to Media Metrix (9/99), offering value-added investing and research features, premium customer service and a redundant, proprietary Stateless Architecture infrastructure. In addition to the US, E*TRADE presently serves customers through branded web sites in Japan, the U.K., Sweden, France, Australia, New Zealand, and Canada. E*TRADE has been recognized for its leadership in online brokerage by Lafferty Information and Research Group, PC Magazine and Smart Computing magazine. E*TRADE Securities Inc. (Member NASD/SIPC), and its parent company, E*TRADE Group, Inc. have offices in Northern California and in other major business centers in the US and worldwide.
Important Notice
E*TRADE is a registered trademark of the company. All other trademarks are properties of their respective owners. The statements contained in this news release that are forward-looking are based on current expectations that are subject to a number of uncertainties and risks, and actual results may differ materially. The uncertainties and risks include, but are not limited to, changes in market activity, market acceptance of the Destination E*TRADE web site, anticipated increases in the rate of new customer acquisition, the conversion of new visitors to the site to customers, seasonality, the development of new products and services, the enhancement of existing products and services, competitive pressures (including price competition), system failures, economic and political conditions, changes in consumer behavior and the introduction of competing products having technological and/or other advantages. Further information about these risks and uncertainties can be found in the information included in the annual report filed by the company with the SEC on Form 10-K (including information under the caption "Risk Factors") and quarterly reports on Form 10-Q.
For more information, contact Heather Fondo of E*TRADE Group, Inc., 650-331-5248, or hfondo@etrade.com; or Pam Livingston of Hill and Knowlton, 415-955-2279, or plivings@hillandknowlton.com, for E*TRADE Group, Inc.
SOURCE E*TRADE Group, Inc. |
