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Non-Tech : E*Trade (NYSE:ET)

ET 16.30

-0.9%

10:37 AM EST

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To: Curtis E. Bemis who wrote (10023)	12/21/1999 12:40:00 PM
From: Esway	Read Replies (1) of 13953

Yeah don't you just love this comment: CBSMW: So we haven't seen any short-term affects of the growing online brokers like E-Trade (EGRP: news, msgs), Ameritrade (AMER: news, msgs) or National Discount Brokers (NDS: news, msgs)? Solotar: No, and I don't think you'll see it in the long term. The product offering of Merrill Lynch and Morgan Stanley Dean Witter are fairly robust. They offer a combination of an online product that can be supported with branches -- the ability to walk into a branch is extremely compelling. If you think back to Charles Schwab (SCH: news, msgs), Schwab found that over time it needed to build up its branch sites. I think that over time the full-service offerings end up garnering more of the market share. PS: sounds like they are in denial. EW

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