MAGIC SOFTWARE'S EMERCHANT DELIVERS ``NOREGRETS' ONLINE SHOPPING; INTIMATE APPAREL SITE GOES LIVE IN TIME FOR CHRISTMAS BUSINESS EDITORS AND HIGH-TECH WRITERS IRVINE, CALIF.--(BUSINESS WIRE)--DEC.
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IRVINE, Calif.--(BUSINESS WIRE)--Dec. 21, 1999--Magic Software
Enterprises (Nasdaq:MGIC.O) Tuesday announced that NoRegrets, an Australian retailer of intimate apparel and accessories, is now open for business online.
The virtual store (http://www.noregrets.com.au), which is powered by Magic eMerchant(TM), the company's award-winning e-commerce solution, provides an easy and convenient way for customers to ensure their shopping experience is not a bust. In addition, it provides
NoRegrets a methodology for growing its business internationally and through franchises.
NoRegrets is an Australian retailer of intimate apparel and accessories, whose NoRegrets brand is available exclusively through the company's chain stores. Since its opening in August 1998, the company has grown to five retail outlets, including four stores in New
South Wales and one in Queensland. Its growth has been limited only by the company's ability to quickly and cost-effectively open more stores.
In June, the company contacted Magic to help implement an online store that would allow NoRegrets to expand its business and broaden its geographic reach, both within Australia and into the international marketplace. NoRegrets also wanted a solution that would be convenient and easy to use, provide an efficient order and delivery system, and
integrate seamlessly with its existing back-end system.
Magic eMerchant responded to all of these needs.
In less than four months and in time for the holiday shopping season, Magic eMerchant delivered NoRegrets a powerful, secure and dynamic Web site fully capable of accepting orders from online shoppers and automatically communicating those orders to the NoRegrets
back-end office systems for immediate processing.
In addition, Magic eMerchant's seamless integration with
NoRegrets' back-end systems helps eliminate errors and ensure speedy delivery of goods, saving the company time and money and improving customer satisfaction. Local NoRegrets customers are guaranteed a one-to-two day delivery window on their purchases, while overseas
customers typically receive their goods within five days -- a response time unmatched by the company's competitors.
"The NoRegrets site is a first for Australia," said Alister Norwood, managing director of NoRegrets. "With Magic eMerchant, we now have a technological advantage not available elsewhere."
Magic eMerchant also has made it possible for NoRegrets to grow its business through franchises. Designed to accommodate up to 2,000 virtual stores, the site assigns each franchisee a sub-domain name linked to the NoRegrets Web site.
When customers log on to the site using a specific sub-domain name, the franchisee to whom that name has been allocated receives the profits from the sales (i.e., franchisees receive profits from sales
originating from their specific sub-domain names).
Sales originating directly from the NoRegrets Web site without benefit of a sub-domain reference are allocated to franchisees on a sequential basis. Already, NoRegrets has signed up more than 500 virtual stores.
"The NoRegrets site is an excellent example of some of the many features and the functionality of Magic eMerchant," said Jack Dunietz, chief executive officer of Magic. "We hope people will visit the site
at noregrets.com.au to witness first hand the benefits of working with a truly powerful and robust e-commerce solution."
About Magic Software
Magic Software Enterprises, which is a member of the Formula Group (Nasdaq:FORTY.O), offers the most productive, state-of-the-art development technology, customizable applications and services for cost-effectively solving business problems. Using Magic, companies can efficiently leverage their existing resources and take advantage of
emerging technologies, such as e-business and Linux.
Magic technology, applications and services are available through a global network of subsidiaries, distributors and solutions partners in more than 50 countries. The company is located at 1642 Kaiser Ave.,
Irvine, 92614, telephone: 949/250-1718, fax: 949/250-7404,
magic-sw.com.
The Formula Group is an international information technology company principally engaged, through its subsidiaries and affiliates, in providing software consulting services, developing proprietary software products and providing computer-based solutions.
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