New Report: By 2003, Over 50% Of PCs Sold Will Include a PC Digital Camera
In a new report from InfoTrends Research Group, a market research firm focusing on image capture and Internet imaging technologies and markets, believes PC cameras are fast becoming a key device for visual communications over the Internet.
According to a new forecast report by, the North American market for PC cameras is expected to reach 38 million units by 2003, growing at an average annual rate of 110%. Total unit shipments include both retail sales and shipments of PC cameras bundled with PCs or other imaging-enabled appliances. By 2003, over 50% of PCs will include a PC camera as an essential input device, much like the mouse.
Consumers are no longer just passively surfing the Internet, but are adopting devices that enhance their interaction and communication via the Internet. Currently, 48% of PC camera end users primarily purchase the PC camera for videoconferencing, according to InfoTrends Research Group's new PC Camera End User Survey. "However, by 2003, PC cameras, also commonly referred to as Netcams and tethered cameras, will be purchased to connect with devices other than the PC, including game consoles, Internet-connected set top appliances and directly to the Internet," said Michelle Lampmann, market research analyst of InfoTrends Research Group. "Connected to a host of Internet appliances, PC cameras will be used for applications ranging from interactive gaming to home security." In addition, within this five-year forecast, Webcam applications could become a key market driver for PC camera sales.
Due to the vast range of applications and low cost of the device, it is likely that households will own multiple PC cameras. The average price for PC cameras is already under $100. Two technologies that enable greater ease of use and low cost are USB and the CMOS sensor. These two components are now widely implemented in PC cameras.
While unit sales will reach high volumes through this forecast period, vendors currently face a very competitive market; Logitech and Intel captured a combined 55% - 65% unit share in 1999. However, through the forecast period, vendors will have many opportunities to add value and differentiate their products, such as targeting connectivity to game consoles or wireless Webcams. In addition, OEM relationships and Web site partnerships will generate opportunities for software and online photo sharing companies.
Edited by Mark Osborne |
