i think history has shown that rather than diversity that the majority of people usually find the one or two things they like and stick with them. coke and pepsi, mcdonalds and burger king, yahoo and aol, and yes, amazon.
with the nasdaq up nearly 2000 points for the year, i hardly want to waste my money waiting for bnbn to stretch its legs. icge has been public for four months and is up 2,650% so the fact that bnbn has only been public 7 months is a very weak argument.
as for returns, who really cares? amazon says they will come to your house to pick up your book. the alternative is sitting in traffic, looking for a parking spot, and then paying for parking. at worst it's a wash but either way i wouldn't invest in a company based on its return policy.
> selling and shipping was the first test.
honestly, who does this better than amazon?
> next test will be customer service and returns
again, who does customer service better than amazon?
> earnings
i doubt anyone is going to show a profit this xmas season and if they did i'd be concerned about the scalability of their business. right now this is still about building bridges. i know that i didn't spend a dime on xmas presents this year in a bricks and mortar store and i never plan to again. full disclosure - i didn't spend a dime at bnbn or amzn either but had great experiences with buy.com and egghead.com.
bnbn is a solid company. i doubt it has much downside from here but i just can't see it ever having tremendous amzn like upside.
yes, time may tell but i won't be waiting. |
