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NEW ADVERTISERS FLOCK TO WWW.TALKCITY.COM'S CATEGORY-LEADING STICKINESS, STRONG TRAFFIC GROWTH 50 NEW ADVERTISERS TAKE ADVANTAGE OF Strongest Usage Patterns in Community Category; 58% Reach Increase in Holiday Quarter, According to Media Metrix
CAMPBELL, Calif., Dec 23, 1999 /PRNewswire via COMTEX/ -- As the
dotcom holiday shopping season goes into its giddy final days, it's
becoming increasingly clear that major consumer brands have made their
list, checked it twice, and found out which web sites deliver strong
return on advertising and sponsorship investment. The highly-acclaimed
network of consumer online communities, www.talkcity.com, is one site
that has proven attractive to major brands as a destination for online
holiday promotion, as more than 50 new advertisers and sponsors have
tapped the award-winning site during this key advertising period.
(www.talkcity.com is run by leading community provider Talk City, Inc.)
(Nasdaq: TCTY)
Some of the major brands that are new advertisers or sponsors to Talk
City during this period include: Pillsbury, Johnson & Johnson, Sony,
U.S. Air Force, Maybelline, and Universal Studios, among others.
The company believes these advertisers are attracted by strong traffic
growth to www.talkcity.com and the category-leading usage patterns, or
"stickiness" demonstrated by www.talkcity.com's users. For example,
according to the most recent Media Metrix Report (November, 1999)
www.talkcity.com has increased its reach dramatically -- by more than
58% -- over the past three months (September to November 1999), from
2.9 to 4.6.
Perhaps even more notable, November marked the 13th consecutive month,
according to Media Metrix' At Home report, that www.talkcity.com
outpaced other community sites such as Geocities, theglobe.com, and
XOOM.com in the minutes/usage day and minutes/usage month rankings.
These rankings are a few of the key indicators for what many in the
industry view as a site's customer retention value, or "stickiness."
"Our approach to community focuses on building an environment in which
our users are loyal and our advertisers can form solid, long-term
relationships with them," said Patricia Griffith, Talk City's vice
president of Sales. "We're tremendously pleased that major brands
recognize the value of building e-relationships in a quality community
setting, and have chosen to connect with their customers via our
structured community programming."
According to Media Metrix, in November 1999, www.talkcity.com users
averaged 10.3 minutes/usage day at home, compared to 4.1 minutes for
Geocities users, 3.8 minutes for XOOM.com users, and 4.4 minutes for
theglobe.com users. Talk Citizens averaged 15.1 minutes of usage per
month in November, according to Media Metrix, compared with 9.3 minutes
for Geocities users, 6.7 for XOOM.com users, and 6.5 for theglobe.com
users.
About Talk City Talk City is a provider of online communities and
interactive services for businesses and consumers. Talk City offers
businesses a wide range of services that help them develop and expand
online relationships with customers, suppliers and employees. These
services include designing fully integrated, customized communities,
producing online events, conducting online market research and
facilitating online meetings. For consumers, Talk City operates a
network of online communities located at www.talkcity.com. The network
includes 20 topical categories, over 50 themed communities, 50
co-branded network participant communities and thousands of
user-generated communities. Some of the Talk City network participants
include Cox Interactive Media, The Hearst Corporation, the National
Broadcasting Company, Inc., WebTV Network and Excite@Home.
Forward-looking information contained herein concern the Company's
future prospects and other forecasts and statements of expectations.
Actual results may differ materially from those expressed in the
forward-looking statements made by the Company as a result of, among
other things, the Company's ability to maintain and enhance the
attractiveness of its product offering, to retain and expand its
moderator network, to maintain and increase its audience of loyal and
engaged users, improve or maintain audience or traffic measurement
metrics, maintain differentiation from other online community
providers, maintain or improve the number or quality of network
partners and customers, as well as other risk factors described in the
Company's prospectus filed with the SEC and dated July 19, 1999.
SOURCE Talk City, Inc.
(C) 1999 PR Newswire. All rights reserved.
prnewswire.com
CONTACT: Mary Devincenzi, 408-918-9084, for Talk City, Inc.
WEB PAGE: talkcity.com
GEOGRAPHY: California
INDUSTRY CODE: MLM
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