Tippet, re: "new services"
What I meant is that a few years ago, you could have asked my grandmother in BFE, CO. (pop. 1000) about the net and she'd be perplexed. You could have asked John Acres in Western-Rural-Outskirts-Illinois (pop. even less), and received a tremendous yawn.
But Now——my grandmother sends email, and John Acres' wife buys live chickens via the web. That's how pervasive it has become. The live chicken seller has new markets which were not open to her previously. That's more money, period. The net reaches people in a relatively inexpensive—and expansive—way, than could be previously had under traditional marketing methods. The new benefits range from the electronic marketing/commerce I provide, to the additional company profits from new, wider markets, to the delivery mechanisms' broader scopes, and beyond.
Addtionally, John Acres' wife now realizes that there is a quick easy way to get anything you need—now, using this "new computer thingie" called the Web. It's not just a geek thing anymore. It's Mom & Pop and car insurance, live chickens, rhubarb, soup, IRS payments, and the whole humdrum monotony which traditional methods have monopolized before—and easier since you're in your LaZ-Boy recliner. And now, it's not only *my* grandmother and John Acres—it's every grandmother and John Acres worldwide. Mrs. Live Chicken Seller suddenly has a lot more growth potential.
Five years ago, nobody in BeeEff. Egypt, would/could have ordered from the Acme Live Chicken Shoppe, in Ottumwa Iowa—simply because of lack of presence. Now they can—and do—because they can see/work/interact with it at a fraction of a penny.
If the core effect on society is not plain here, then one might be stuck in that new-fangled radio about the time television was introduced, and people were scratching their heads saying, "Awww, it'll never last—what the heck is *that* good for?"
-MrB
…still saying from 1994, 'I think this web thingie is going to be big—really big' — but hey — I could still be wrong. |
