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Biotech / Medical : GUMM - Eliminate the Common Cold

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To: Carl R. who wrote (1975)12/27/1999 1:39:00 PM
From: DanZ  Read Replies (1) of 5582
 
Carl,

The only label that fits is homeopathic. They can't sell Zicam as a dietary supplement because Zicam is applied intranasally and nasal products can't be sold as dietary supplements. This actually works to the company's advantage because they are immune from the problems that Quigley faces with competition from zinc lozenges that are sold as dietary supplements. The Dietary Supplement Health and Education Act of 1994 (DSHEA) affords Quigley's competitors a loop hole to get around their license. Competitors can sell zinc lozenges as dietary supplements and avoid paying Quigley royalties. This has been a big problem for Quigley and has much to do with their decline in sales.

At first I was concerned about the homeopathic designation because some people misconstrue it (like Wexler). However, consumers have proven that they don't care if Zicam is labeled as homeopathic because it is selling very well. If it works (and it has proven to me that it works), I think consumers will buy it and ignore the homeopathic designation.

Dan
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