Company Press Release
SOURCE: Outpost.com
Outpost.com Notes Strong Sales and Growth Through Fifth Holiday
Shipping, Customer Service Drives Sales Up 3X From Same Period '98 With Accelerated Customer Acquisition and Retention
KENT, Conn., Dec. 28 /PRNewswire/ -- Outpost.com (Nasdaq: COOL - news), a leading global e-tailer of consumer technology products, today concluded its fifth holiday season with record numbers. Initial figures show Outpost.com revenue up 3X over last year to approximately $30 million dollars from December 1st- 23rd. This year's growth rate is accelerated from the 2X growth seen last year for the same period.
''We have seen traffic double since the pre-holiday season and, more importantly, our conversion rate has increased to 3-4 percent,'' said Bob Bowman, President and CEO of Outpost.com. ''Our sales accelerated right up to the holiday with our biggest 5-day period ending on December 23rd. This year, our holiday advertising was minimal, yet was targeted and maintained a consistent message on our free overnight shipping and service. Clearly consumers are more sophisticated this year and are rewarding e-tailers that they trust can deliver on their promises.''
Post Holiday Cheer: It's all adding up
Outpost.com was one of a few Internet sites to take orders until December 23rd for delivery on Christmas Eve. More than 250,000 products shipped out during the holiday period through December 23rd. Outpost.com averaged 250,000 unique visitors a day and increased new customers by 235 percent over same period 1998. Loyalty to Outpost.com was demonstrated by repeat customer revenue, exceeding 350% versus a year ago. Some of the hottest items bought at Outpost.com this holiday were:
Hardware: E-machines, Apple imacs and ibooks and Acer Travelmate
PDAs: Palm V , Vx and IIIx
Software: Mac OS9, Via Voice recognition software, Norton Antivirus, Quicken and TurboTax Family Tree Maker Deluxe, ''Who Wants to be a Millionaire'' CD
Games: Stars Wars-Xwing, Madden NFL 2000, Donkey Kong
Consumer Electronics: Digital cameras, Sony and Panasonic DVD systems, MP3 recorders/players
Brookstone: Barbecue accessories, picnic packs (various) |
