Tracy Swedlow's *I N T E R A C T I V E T V T O D A Y*
An Email Publication December 29, 1999 Issue 2.58
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Some Thoughts at the End of the Year
We are grateful for all the good wishes and sponsorship sent in over the last year. It was a great year of growth for InteractiveTV Today (ITVT) as we launched the publication, Web site, and special services into full-gear. We look forward to providing you with more information products (e.g. industry and technology news, its trends, insider views, emerging technologies, conference reviews, as well as information on content and interface developments) in the months to come. Look for additional features, for example, on the Web site and as well as the First Annual ITVT Awards of Achievement.
Overall, everybody associated with InteractiveTV Today wish subscribers around the world a very happy new year/century/millenium. Of course, ITVT is very aware that this date is a completely arbitrary marker of time and respect the fact that some cultures pay no heed to it. We truly believe that diversity makes for a stronger and more dynamic ITV/broadband industry and society.
INDUSTRY Top ITV Trends and Important Influences in 1999 Technologies, Companies, and Trends to Watch in 2000
TECHNOLOGY New Set-top from Granite and NetTV with Bays for Peripherals CONTENT Canadian TV Channel Develops Screen Like Web Page Synchronized TV: Companies Embracing More Projects, But Will It Last? ABC & Go.com "Enhancing" Broadcast of Sugar Bowl New Line Cinema and HyperTV "Enhancing" Austin Powers
MORE JOBS Veon
COMMENT Peter Davey - Macquarie Bank, Australia
OTHER HEADLINES WHAT's ON THE WEB SITE EVENTS
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Peach Networks Manager, Content Business Development (Boston, MA)
Peach Networks provides cutting-edge, cost-effective interactive television technology. The Access Channel system delivers a whole new source of high-revenue generating programming content to Cable Television operators. In the position above, you would be expected to plan, specify and establish the content packages to be offered; establish relationships with strategic suppliers of software applications; and establish licensing arrangements. BSCS or BA in Communications, Journalism or equivalent required. Experience in marketing/new business development and background in the applications software industry preferred.
Please email resume and cover letter to: usjobs@peach-networks.com or fax to 207-878-9596. Reference: ITVT Listing. Candidates invited for interviews will be required to supply three references and proof of citizenship.
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*I N D U S T R Y
Top ITV Trends and Important Influences in 1999
Open Access/AT&T/FCC/ISP's Mergers, acquisitions, partnerships, IPO's, personnel shakeups Digital Video Recorders (TiVo, ReplayTV, etc.) Real deployments: Digital set-tops, Wink, Open...., DISHPlayer, China, Europe New set-top boxes as entertainment appliance Technologies: ATVEF, DVB-MHP, OpenCable Growth of broadband/cable modem industry to home user New enhanced content on WebTV platform and PBS experiments Emergence of the platform (Liberate, MicrosoftTV, OpenTV, PowerTV) Interactive banking, advertising, ecommerce New companies on the scene building services and tools Launch of digital signal More jobs available
Technologies, Companies, and Trends to Watch in 2000
Open Access/AT&T/FCC/ISP's Further deployment of digital TV signal and products ATVEF SIG, W3C, OpenCable New ITV broadcast channels: Documentary Channel, Museum World Email Communities and back end communications technologies Digital Video Recording and video-on-demand technology TiVo - source code released to Linux community Technologies: JavaTV, Bluetooth, Datacasting, Multi-casting Companies: Gemstar-TV Guide, NDS, Excite@Home, AOL, AT&T, Veon, Microsoft, Liberate, CommerceTV, ACTV, AccelerateTV, Sun Microsystems, SeaChange, OpenTV, EchoStar Set-top services for the smart home Interactive video/film over broadband networks A lot more
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*T E C H N O L O G Y
New Set-top from Granite and NetTV with Bays for Peripherals
A new set-top (being built to ride the wave of interest in gateway home entertainment all-in-one boxes) from NetTV will allow the customer to add new components such as a cable modem, hard drive, DVD drive, and other peripherals easily. The box will come with 3 available open bays - 2 in the back and one in the front with the back bays for a cable modem or hard drive while the front bay will accept a video tape or a DVD drive. Granite Microsystems will be responsible for this "Device Bay" technology supporting USB and IEEE 1394 standard high speed connections. The boxes will be on display at the Consumer Electronics Show in Las Vegas January 6-9.
*C O N T E N T
Canadian TV Channel Develops Screen Like Web Page
"The New York Times" on Monday covered a story about a television channel in Canada called Cable Pulse 24, or CP24, a subsidiary of Chum Limited, presenting their regular broadcast screen after an interactive fashion - or as the NY Times says, "like a Web page". What's displayed here is a screen much like enhanced TV broadcasts in which the video is reduced to the upper left while the rest of the screen features popular info graphics such as weather, traffic, and stock reports during broadcasts. Stephen Hurlbut, the station's vice president and general manager, was quoted as saying. "It's designed for people who have busy lives. They turn it on and get their 15-minute hit and they go off to work. This is utility TV for people in this city." Mark Rubinstein, senior vice president at Chum Television Channels, saw it as an opportunity to generate revenue. "We are hoping we can turn this into a model of how television and the Web can be packaged and sold. Our expectation is that new media and business opportunities will outstrip the traditional revenue channel." Enhanced TV news producers - take note.
Synchronized TV: Companies Embracing More Projects, But Will It Last? ABC & Go.com "Enhancing" Broadcast of Sugar Bowl New Line Cinema and HyperTV "Enhancing" Austin Powers
ABC and Go.com in a combined effort have been enhancing Sunday Night and Monday Night football games since September. On January 4th, ABC/Go.com will "enhance" their broadcast of the Nokia Sugar Bowl football game while - as reported last November in this publication - New Line Cinema will offer ACTV's Hyper TV application during pay-per-view broadcasts of "Austin Power's: The Spy Who Shagged Me" from January 1 and February 29, 2000. Synchronized TV broadcasts with Internet content programming is gaining corporate Interest, clearly. While not interactiveTV in the strictest sense, this sort of programming promotion, is being billed as "Enhanced TV". Although purely marketing tactics, the existence of this sort of programming certainly brings the concept of interactive TV closer to the mainstream. Sugar Bowl viewers will actually be able to play games against other Viewers only over their Internet connection with their PC, view real-time statistics on the game, participate in interactive polls and graphical charts. chat with others, buy things and "more" says the network. ABC /Go.com plans to "enhance" Super Bowl XXXIV on January 30th as well. Wouldn't it be great if ABC/Go.com developed these applications for real-time enhanced TV-compliant platforms? Synchronization, while it is a growing trend, can only thrive and grow long term, in the opinion of ITVT, in a combined broadband digital TV environment which is not readily available yet.
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Getting more interesting! As the sports market heats up I expect QSTI to benefit to some degree.
Bruce Cullen Sherwood Coasts Group geocities.com |