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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 232.38

+0.1%

Dec 24 9:30 AM EST

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To: Glenn D. Rudolph who wrote (89106)	12/30/1999 12:54:00 PM
From: H James Morris	Read Replies (2) of 164684

>Amazon is still a wait and see company is all. Glenn your not the only person who feels the same. From todays WSJ. >For Amazon.com, portal envy. Amazon.com founder Jeff Bezos certainly likes to shop. He bought his way into a plethora of retail categories this year in a quest to build what looks like his very own Roman Empire of shopping. But after the holiday hoopla, it is likely that Wall Street will become more wary of this approach, which had widened the Seattle online retailer's losses and prompted more calls for it to really leverage its huge audience. Does that mean Amazon could eventually turn itself into a giant portal, competing more and more with the likes of Yhoo, and others (AOL? Mr Bezos has already been making noises about cutting out his reliance on ad deals with portals aimed at drawing customers. Morgan Stanley Dean Witter Internet analyst Mary Meeker says Amazon should think about becoming even more integral to people's lives. Its ace in the hole is what she considers the most important metric of all the Internet: its database of more than 16 million credit-card numbers of people who have purchased something on its site. If Amzn can establish even closer ties with customers via "repeat purchasing patterns," or deducing what a customer might want to buy next based on his past purchases, she thinks it has the best shot of being an Internet user's best friend. "They have to asking themselves what they aspire to be" says Ms Meeker. "Maybe a decade from now we'll be looking at books and concluding that it was a Trojan horse that built the rest of the company". Ps Mark my words, Aol will buy Amazon.com from a US bankruptcy court.

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