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Non-Tech : The New Iomega '2000' Discussion Group
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To: Cogito who wrote (3714)1/2/2000 7:23:00 PM
From: Robert Neville  Read Replies (1) of 5023
 
>>I do agree that Iomega needs to come up with new products to drive growth, but I think that they should be storage products. Storage is what the company does. Computer users still need storage. <<<

I agree. The removable storage niche is much-needed and still potentially very profitable. Iomega needs to market the concept a lot better, though. And by this I don't mean that dull as dishwater stuff about storing, protecting, backing up, archiving and all that, true though it may be.

Iomega needs to first and foremost convince the consumer that Zip and Clik are cool, fun, and hip to own and use... And um, oh yes, ESSENTIAL to store, safeguard and exchange data in the 00's.

Sunray
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