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Technology Stocks : Internet Appliances
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To: pogey bait who wrote (2)1/2/2000 11:22:00 PM
From: edkaiser  Read Replies (1) of 127
 
pogey bait, I'm glad to see you here. I know you've been in BND for awhile. I've only gotten in since mid-December. I like what they are doing trying to provide "private-label" units.

For folks here that don't know BND, they have just entered into a partnership with IAN, the Internet Appliance Network, to provide 10,000 iBrow's to Virgin Entertainment Group. They will be branded as Virgin devices as used as part of Virgin's advertising and branding campaign.

Here is a good article about why Virgin thinks that makes sense: thestandard.com

Also, according to the article, the CEO of IAN says that "within six months there could be another two to five IAN clients following Virgin's lead. The most likely candidates: firms with lots of customers and a large brand presence, such as large retailers, credit card companies, banks and brokerage firms."
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