KNOT: The more i look at this, the more I see why Kim liked it. This seems like one of those no brainers to me, especially come spring time when love is in the air, and everyone is getting married. I especially like the part about being backed by AOL and QVC:
Monday January 3, 9:18 am Eastern Time
Company Press Release
The Knot Rolls Out Wedding Areas Across Several
AOL Brands
The Knot Extends Its Wedding Content and Gift Registry to Largest Consumer Audience in Cyberspace through Premier
Alliance with AOL
The Knot (NASDAQ: KNOT - news), the leading online wedding resource and gift registry, announced today that Wedding
Areas featuring The Knot have launched across several AOL brands including CompuServe, AOL.COM, and Netscape
Netcenter, continuing the roll-out of its three-year strategic alliance with America Online, announced in August 1999.
As America Online's premier wedding content provider, The Knot will now extend its wedding information, tools, and services
beyond America Online, where it initially launched in 1996, to reach the millions of visitors on CompuServe, AOL.COM, and
Netscape Netcenter.
In the newly-launched Wedding Areas on CompuServe, AOL.COM, and Netscape Netcenter, The Knot will be featured as
the premier content partner, providing interactive planning tools, etiquette tips, up-to-date articles, and an extensive bridal gown
and accessory database. On CompuServe, The Knot will launch exclusive features such as The Knot's Guide to Second
Weddings and The Knot's Guide to All-Inclusive Weddings.
``We are thrilled to be expanding our long and fruitful relationship with America Online,' says David Liu, CEO, The Knot.
``The launch of wedding areas on AOL's other brands will enable millions more to-be-weds to access our extensive wedding
planning resources.'
In addition, The Knot Wedding Gift Registry, which features over 10,000 hand-selected products-from fine china to camping
gear-will be an Anchor Tenant in the Wedding Registries area of AOL's online shopping destinations: Shop@AOL,
Shop@AOL.COM, Shop@CompuServe, and Shop@Netscape.
``Since its launch on America Online in 1996, The Knot has been on the forefront of providing innovative wedding content and
services,' said Jonathan Sacks, Senior Vice President and General Manager of AOL Interactive Services. ``Having The Knot
as the premier wedding content partner across our family of brands provides AOL and CompuServe members, as well as
visitors to our Web-based brands, the best possible information and services to help them plan their weddings.'
About The Knot
The Knot (www.theknot.com; AOL keyword: knot) is the leading online wedding destination and the premier wedding content
provider on America Online and several other of AOL's leading brands. The Knot combines comprehensive content and an
active online community with wedding-related commerce. The Company's online sites provide extensive resources to assist
to-be-weds in their preparation and planning for a wedding. The Knot also provides certain offline services to the wedding
market such as a series of books with Broadway Books and a semiannual gown guide. Based in New York City, The Knot
(NASDAQ: KNOT - news) is backed by America Online, Hummer Winblad Venture Partners, and QVC. |
