From raging bull:
By: Grapevine
Reply To: 7235 by ulaski
Monday, 3 Jan 2000 at 2:05 PM EST
Post # of 7271
WCTI Executive Summary:
WordCruncher Internet Technologies, Inc. is a publicly traded (OTC BB: WCTI) company
that will unveil an Internet site in Q1 2000 that management believes has the potential to
become one of the most comprehensive business-to-business resources on the Internet.
The Company?s team of seasoned, successful information industry professionals has a
clear vision of the Internet?s future, and a well-defined strategy to be a leader in one its
most valuable markets.
Description & Objectives:
The WCTI plan capitalizes on the projected growth in worldwide demand for
Internet-delivered business information and services. Although the initial target platform
for delivering this material is Internet-connected PCs, the company will aggressively
develop distribution capabilities for other digital-enabled devices. These may include
Intranet, personal digital assistants (PDA), pagers, cellular and smart phones, electronic
books, global positioning systems (GPS), set top boxes, and traditional broadcast
channels.
WCTI?s vision is to be an indispensable service for business professionals competing in
today?s marketplace. This unique resource is designed for business professionals who
need instant access, anywhere and anytime, to information and services. By supplying
them with cutting edge, comprehensive content, useful features and powerful tools that
can be personalized to meet individual needs, WCTI offers today?s connected business
professional a competitive edge. WCTI is positioning itself to be the credible, relevant
?go-to? resource that is always on-hand with help and answers.
For example, use WCTI?s free proprietary business directory and state-of-the-art search
system to conduct research or find business related information. Access data needed for
a particular category of business, such as key industry related news and events. Book
travel, access mail, keep a calendar, address book, and track personal stocks. And
that?s just a start. WCTI's objective is to become the number one resource for relevant
business information and services by the end of 2001, and by 2004, to be the world?s
most successful Business Information Network.
Strategic Overview
The guiding strategy that WCTI will use to achieve its objectives and differentiate itself
from its competitors rests on a commitment to timely relevance, to providing today?s
business professional with what they need, when they need it.
Technology Infrastructure. A successful business-to-business Internet site is available all
the time. The WCTI site architecture is state-of-the-art. Designed to be highly available,
technically advanced and readily scalable, this hardware and software configuration can
accommodate growth and flex to increased loads on virtually a moment's notice.
Portfolio of Broadcast Platforms. WCTI sees a world in which business people get
information not only from personal computers, but also from other devices as well.
Although the primary initial platform is the Internet, WCTI is aggressively exploring and will
implement content distribution to other devices, information appliances and platforms.
Robust, Proprietary Business Directory. One of WCTI's most useful information
resources is a proprietary business directory. The directory's organizational structure is
simple, but unique. Sites are organized the way that most businesses are, into
accounting, finance, marketing, sales, human resources, administration, etc. Business
professionals can drill down into the directory, find the right category tree, scan the titles
and abstracts of sites pertaining to a given subject, and quickly find the ones that will help
them get their job done. With a starting count of approximately twenty thousand
hand-picked business websites, WCTI's directory will be competitive with the business
coverage available on the Internet today, and should be one of the largest such resources
on the Internet.
?Hits in Context? Search Results. The WCTI search engine overcomes one of the most
tedious and time-consuming problems on the web. After you do a search, most search
engines make you traverse HTML hyperlinks to see if search results really have what you
wanted. WCTI shows ?hits in context.? In other words, several lines of text surround the
search terms you entered. This way, you can see at a glance if a hit is relevant, without
having to first hyperlink to another website.
Relevant Products, Services and Features. Because today's business people don't use
the Internet just to find information, part of WCTI's charter is to add features and
functionality that will keep users there as much of the time as possible. The ability to book
travel and airline reservations, check the weather, get directions and maps, access free
e-mail, check the news and stock prices, keep track of investments, etc. is evidence of
our commitment to making sure that business professionals rarely have a reason to go
anywhere else for products, services and information.
Personalization: To develop product affinity with the target audience, the WCTI site is
flexible and able to adjust to the diverse needs of the business community. The ability to
personalize the content stream and functional layout of the web pages enables the user to
define a series of web pages tailored to their specific whims and interests. The WCTI
site is divided into a series of 2 and 3 column layout configurations that supports a variety
of content driven modules. Using the WCTI directory and News as the anchor tenants to
the home page, a user can accent this content with other modules like weather, stock
quotes, currency calculator, etc. The order of modules can be configured to suit the
personal requirements of the user.
I-Commerce. I-Commerce refers to sales of information. Sometimes it is less expensive,
both in terms of time and money, to buy information than it is to search it out. WCTI is
exploring opportunities that will enable us to provide pay-per-view access to a large and
valuable library of business reports. Since businesses have been paying for information
in print form for years, and are showing an increasing willingness to buy products on the
Internet, we are confident they will accept delivery of content in electronic form directly
from our site.
Internationalization: We live in a global market. Over the period between 2000 and 2002,
WCTI?s goal is to create, maintain and support a global presence and develop the ability
to distribute content to all major geographies. WCTI intends to make its service available
in multiple languages and in multiple countries.
Business Model / Revenue Generation: Unlike most other information services and
e-commerce ventures, WCTI?s value proposition for its customers is based on
convenience, control and choice rather than price. WCTI offers its viewers control and
personal management of the vast offerings for business information and related services.
WCTI plans to generate revenue from several key areas, including advertising, fee-based
content, affiliate programs, e-commerce, co-branding relationships, sponsorships,
licensing and merchandising.
Partnering. WCTI will create long-term, mutually beneficial partnerships. These
partnerships will focus on business media and technology companies who have a
worldwide presence and/or content. Ideally, WCTI will affiliate with companies that lend
credibility to the WCTI brand, and can benefit from WCTI?s forward-looking strategies. If
you would like to learn more about the prospect of partnering with WordCruncher Internet
Technologies and helping to create what we believe will become the most
comprehensive business-to-business site on the web, please contact Dan Lunt at (801)
816-9904.
This Executive Summary contains forward-looking statements, as defined in Section 27A
of the Securities Act of 1933, and includes WCTI's belief, expectations or intentions
regarding its future operations and financial condition. All forward-looking statements
included in this Summary are based on current expectations that involve risks and
uncertainties, which might cause the actual results to differ materially from those
projected in any forward-looking statements. Factors affecting results include the timely
development and implementation of technologies and services, the market awareness
and acceptance of these technologies and services, competitive factors and pricing
pressures, changes in product mix due to market demand, the overall market demand for
Internet services, and the ability of the Company to protect its proprietary information.
WCTI assumes no obligation to update any forward-looking statements. |
