I'd like to see RRRR come out with more press releases. I really think this stock can take off if it just got some more publicity on the street.
Fez
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Tuesday January 4, 8:30 am Eastern Time
Company Press Release
SOURCE: Rare Medium Inc.
Rare Medium Retained by Weider Publications, Inc.
DALLAS, Jan. 4 /PRNewswire/ -- Rare Medium Inc., the Web consulting services arm of Rare Medium Group Inc. (Nasdaq: RRRR - news), announced today it has been retained by Weider Publications, Inc., the nation's largest publisher of health, fitness and active magazines, to develop and execute its Internet strategy. Rare Medium will lend its Web expertise to help Weider Publications, Inc. extend its powerful fitness brands online. This strategic move by Weider Publications, Inc., which includes such successful publications as Shape, Muscle & Fitness, Natural Health and Jump, indicates a full-scale commitment to bringing the most reliable health and fitness information and advice to the Web.
``With the nation's leading portfolio of health and fitness publications, Weider Publications, Inc. is now taking our expertise to the Web by using the vast resources of one of the country's leading Web consulting services. Rare brings a complete understanding of the interactive market and the strategies needed to succeed in this competitive marketplace,' said Bobbi Gutman, executive vice president of consumer marketing and business development for Weider Publications, Inc.
Initially, Rare Medium will work with Weider to devise online strategies for each individual Weider brand. Efforts will focus on establishing business models, marketing strategies and operation plans, while taking into account the company's assets, as well as consumer trends and the competitive landscape. Subsequently, Rare Medium will recommend tactical plans leading to the development of Web sites.
``We are excited to be working with Weider Publications and look forward to helping the company build its online brands,' said Suresh Mathews, Rare Medium's president and chief operating officer. ``Our expertise in developing and executing strategies that Web-enable off-line firms will provide Weider Publications, Inc. the visionary direction and Internet presence required to maintain a dominant position in the new economy.' |
