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Strategies & Market Trends : Value Investing

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To: Bob Rudd who wrote (9495)	1/4/2000 10:46:00 AM
From: LauA	Read Replies (1) of 78520

Portraying Buffett as a technophobe is rather silly. I believe he's said that he cannot look out 10 years and guestimate the ROC(E) for a given tech company with any margin of safety. He's never said that GEICO or any other captive company cannot USE technology. I'm willing to bet that Buffett was playing bridge across the net before many of the posters here were even aware of the WWW. GEICO is doing something rather simple: they are burning $1-200 million in airway advertising to raise their market share from 2% to 10%. It's a commodity market where GEICO can be the lowest priced producer. Whether customers use an 800 number or http:// is irrelevant. The important thing is the name GEICO (it's no longer Government Employees Insurance Company, just GEICO). I think that what's been weighing down BRK are the former GNR shareholders who figured that they've been snookered, and some of the cultists who have jumped the Omaha Express to ride Netopia. Maybe there'll be some empty seats in the Aksarben this year. Lau

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