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Tuesday January 4, 10:19 am Eastern Time
Company Press Release
SOURCE: Analog Devices, Inc.
World's First GSM Direct Conversion Radio Chipset Wins Electronic Products Magazine's Product of The Year Award
- Award represents latest in a series of accolades for Analog Devices' Othello chipset
NORWOOD, Mass., Jan. 4 /PRNewswire/ -- Analog Devices, Inc. (NYSE: ADI - news) today announced that its Othello chipset, the world's first open-market GSM (Global System for Mobile Communications) direct conversion radio chipset, was awarded Electronic Products magazine's ``Product of the Year' for 1999. This award represents the latest in a series of accolades for the Othello chipset. Analog Devices' direct conversion radio chipset was also named to EDN's premiere ``100 Hot Products 1999' list for North America and EDN's ``50 Hot Products 1999' for Europe.
The Othello chipset is composed of the AD6523 transceiver and the AD6524 multi-band synthesizer. Direct conversion technology converts incoming RF signals directly to a baseband signal, eliminating expensive, intermediate-frequency mixer, amplifier, and filter components. Othello's patent-pending radio architecture provides 30-50 percent savings in cost and size for next-generation dual-band and triple-band GSM phones. This breakthrough in radio frequency (RF) includes significant improvements in power consumption. The chipset enables up to 1,000 hours of standby time for GSM cellular phones, allowing users to go 11/2 months without having to recharge a phone. In addition, Othello paves the way for next-generation cellular phones by enabling data rates 25 to 30 times greater than today's GSM data rates of 14.4 kbps, making possible high-bandwidth applications such as web browsing, email, games and real-time video.
``We are honored that industry-leading publications like Electronic Products and EDN recognize Othello for its ground-breaking design, which reduces component count and board design while providing breakthroughs in performance,' said Russ Johnsen, vice president and general manager, Communications Products Division, Analog Devices. ``The Othello chipset's unique design offerings will also support the GPRS GSM data standard now, and will evolve to support the high-speed EDGE standard. Both standards deliver fast data rates for broadband applications and Internet connectivity, which will further the reach of wireless technology.' |
