CRYO-CELL International and DNA Dynamics Sign Strategic Marketing Alliance
January 04, 2000 12:14
CLEARWATER, Fla., Jan. 4 /PRNewswire/ -- Linda J. Pinney, Founder and Chief Executive Officer of DNA Dynamics, Inc. and Daniel D. Richard, Chairman and Chief Executive Officer of CRYO-CELL International, Inc. (Nasdaq: CCEL), jointly announced that a strategic marketing alliance has been signed between their companies.
DNA Dynamics, a genetic resources company, offers comprehensive DNA identification services for families, especially newborns. "DNA is the book of life," said Linda Pinney. "From genetic identification to cord blood storage, families can start to secure the permanent benefits of DNA for their families."
"CRYO-CELL, America's fastest-growing U-Cord(TM) blood preservation company, is reaching mothers-to-be through multi-faceted approaches including exclusivity on the Lamaze 'You and Your Baby' educational video, Lamaze 'Parents' magazine, 'American Baby' magazine, television advertisements through 5th Avenue Channel, and Web site linkage, among others," Richard stated. "CRYO-CELL has pioneered America's most affordable cord blood storage program resulting in heightened awareness by expectant parents and dramatic growth in sales. To date, approximately 5,000 physicians have supported their patients' desires to collect and store their newborn's cord blood with CRYO- CELL."
The alliance will allow the two companies to combine their marketing efforts through Web site links, shared advertising, joint displays at trade shows and by offering both services through their respective sales channels. Significant marketing synergies exist in reaching both expectant parents and medical professionals, especially OB/GYNs.
DNA Dynamics is the nation's first genetic resources company creating, consolidating and distributing genetic products and services to professionals and consumers. The Company's offerings include DNA I.D.(TM) (genetic identity testing for individuals, parentage, twin zygosity, mother/baby match), DNA M.D.(TM) (medical genetic testing), and DNA J.D.(TM) (CODIS, adoption, custody, inheritance). The Company is also developing a homepage for genetics, dnaMD.com, which will provide online telemedicine, telecounseling, news, and education forums. Individuals interested in learning more about DNA Dynamics can call 1-877-DNA-CODE (877-362-2633) or visit the company's Web site at www.dnadynamics.com .
CRYO-CELL is publicly traded on the Nasdaq stock market under the symbol C C E L. Its state-of-the-art lab and headquarters are located in Clearwater, Florida. Additional information about CRYO-CELL is available on their Web site at www.cryo-cell.com or by calling 1-800-STOR-CELL (800-786-7235).
Forward-Looking Statement
Statements wherein the terms "believes," "intends," or "expects" as used are intended to reflect "forward-looking statements" of the Company. The information contained herein is subject to various risks, uncertainties and other factors that could cause actual results to differ materially from the results anticipated in such forward-looking statements or paragraphs. Readers should carefully review the risk factors described in other documents the Company files from time to time with the Securities and Exchange Commission, including the most recent Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and any Current Reports on Form 8-K filed by the Company.
SOURCE CRYO-CELL International, Inc.
/CONTACT: Sharon Will, Saggi Capital Corp., 212-572-0762, or fax,
212-572-0764, for CRYO-CELL International, Inc.; or Helen Young, M.D. of
DNA Dynamics, Inc., 858-259-8000, ext. 102/
/Web site: cryo-cell.com
(CCEL) |
