Here is a completely unknown Internet advertiser that is beginning to get some attention.
Global Networks
OTCBB: GNNU
52-week high: $7 7/8
52-week low: 1/2
O/S: 10.8M
Float: 1.6M
Madison Avenue address
575 Madison Avenue, 10th Floor
New York, NY 10022 Phone: (212) 605-0431
Fax: (212) 308-9834
What they do
to develop an advertising network of online local newspaper web sites for the purpose of purchasing unused page views on these sites and reselling to national advertisers. Newspaper advertising has traditionally been limited primarily to local advertisers. National advertisers have focused on national publications and network television because of perceived limitations relating to the local nature of the newspaper market. Increasingly, however, local newspapers are offering content on the Internet, which we feel creates a significant potential market for national advertisers. We intend to capitalize on this market potential by purchasing unused page views from these newspaper web sites, packaging them and reselling them to national advertisers. In doing so, we offer these advertisers an opportunity to advertise online in multiple markets through one source - GNI, and we offer newspapers, who are often ill-equipped to present their value to national advertisers, exposure to and significantly increased ad revenues from, national advertisers. Furthermore, by serving as a single source provider of online newspaper advertising, we expect to be able to gather and use information on newspaper web site user demographics, reading habits and advertising effectiveness.
i.e., they are banking on the fact that a company would rather spend $5000 to advertise at 20 smaller sites that have a total of 1M hits a day, rather than spend $5000 to advertise at 1 site that has a million hits a day.
Key Strategies
Focus on Newspaper Web Sites We believe that there is a large potential market for national advertising on newspaper web sites and our primary focus will be the pursuit and development of this market. By focusing on this as our core business, we believe that we can offer the highest quality services to our customers.
Market Online Newspaper Advertising to National Advertisers Our marketing will be targeted at national advertisers who have traditionally focused on national magazines and network television. We intend to craft sales proposals to demonstrate to these advertisers the power of local newspaper advertising as a potentially formidable competitor to magazines and television. Specific industries which we intend to target include automobiles, entertainment, financial, insurance, pharmaceuticals, politics and packaged goods, among others.
Efficient Advertising and Promotion Because the advertising space we intend to offer is contained on local newspaper web sites which are promoted by the newspapers themselves, we feel that we have an advantage over Internet marketing companies who are often required to commit a significant percentage of their revenues to efforts to attract traffic to their web sites.
Technology
Their online advertising technology is identical to DART, the technology backbone behind DoubleClick, but superior in that it will be capable of reading 32 criteria as compared to DART's 22.
Reduction of shares
biz.yahoo.com
biz.yahoo.com
O/S 10.8M
Float 1.6M
It's 52-week high of $7.875 (8/24) was with 31M O/S.
As you can see with today's minuscule volume, it doesn't take much to get this one moving.
Fully reporting
sec.gov
First major customer
biz.yahoo.com
As a cost cutting measure, management has agreed to place a 50% salary cut on their 2000 salaries.
Impressive credentials on management
James C. Mason, President, CEO and Director Mr. Mason, age 55, has over 30 years of senior management experience in both large corporation and entrepreneurial enterprises. Mr. Mason began his career with McGraw-Hill in 1967 and rose through the ranks until 1974 when he joined Business Week magazine as a sales executive. In 1980-82, Mr. Mason opened a consultancy business and worked in the development of small magazines. In 1983, Mr. Mason rejoined Business Week as Worldwide Director of Marketing overseeing all sales and marketing. In 1985, Mr. Mason joined the partnership which was purchasing U.S. News and World Report. He remained at U.S. News and World Report as Associate Publisher and a Partner until 1987 when he joined The New York Daily News as Executive Vice President, Sales & Marketing. In 1991, Mr. Mason ran several entrepreneurial companies and consulted to numerous investment banking and publishing institutions. Mr. Mason incorporated the Company in 1999.
John F. Grant, Executive Vice President and Director Mr. Grant, age 62, began his career in publishing in 1966 when he joined National Geographic as International Director, a position which he held until 1980. During his tenure, Mr. Grant launched two international operations. In 1980, Mr. Grant joined Knapp Communications as Publisher for GEO, a startup magazine. In 1985, Mr. Grant started his own real estate firm, Jacpa Equities, which he ran from 1985-1988. In 1988, Mr. Grant returned to publishing as Sales Manager for Scientific American magazine until 1990 when he became Vice President of Harper's magazine. His last venture prior to joining GNI was with Mutual Funds magazine, which he co-founded in 1994.
Arnold R. Behrman, Executive Vice President and Director Mr. Behrman, age 57, has spent 35 years in executive positions with major advertising agencies and publishing organizations. Starting in media in 1964, Mr. Behrman joined Compton Advertising, now a subsidiary of Saatchi & Saatchi. Mr. Behrman rose through the ranks until achieving total responsibility for all print media decisions at Compton. Mr. Behrman became a specialist in package goods and personally directed all print advertising for Proctor & Gamble, and directed print strategies over all ten of their agencies. Mr. Behrman left to join the Newspaper Association of America as Vice President. Mr. Behrman's responsibilities included the coordination of all the member newspapers. In 1998, Mr. Behrman started his own consulting firm where he remained until April 1999 when he joined Global Network as Executive Vice President. |
