SEAC announces South American VOD deal:
Cablevision Buenos Aires Buys Seachange Systems to Boost Revenues
With Video-On-Demand, Pay-Per-View and Digital Ad Insertion
January 5, 2000 10:35 AM Eastern Time
BUENOS AIRES, Argentina--(BUSINESS WIRE)--Jan. 5, 2000--New and enhanced
revenue streams are on tap for Cablevision, the largest cable television operator in
Argentina. With the installation of multiple digital video systems from SeaChange
International, Inc. SEAC , Cablevision is establishing a residential pay-per-view
service and an interactive service to hotels that includes video-on-demand (VOD).
The cable operator is also using SeaChange systems to streamline and grow its
leading revenue-generating business, local advertising.
"Digital video is creating a range of opportunities for cable companies to deliver new
services," said Emilio Rodino, CEO of Cablevision. "We are pleased that SeaChange
can provide the product and support quality necessary to ensure revenue growth in
a variety of our businesses."
Interactive Hotel Services
To establish its interactive service for hotels, Cablevision has deployed SeaChange's
GuestServe Network System to provide VOD movies and Internet access. The
GuestServe Network System enables a hotel room to provide a monthly return that is
greater than that of a residential cable subscriber and can be installed at a lower cost.
With the digital video server-based GuestServe Network, Cablevision is managing the
interactive services from its cable headend operations, freeing hotels from the space
and maintenance burden of tape-based systems that only provide pay-per-view
movies. This service will reach over 2,000 hotel rooms in Buenos Aires within one
year. Cablevision estimates that 3,000 "five star" hotel rooms are within reach of its
cable network.
Advertising
Cablevision has installed three SeaChange Spot digital advertising insertion systems,
bringing digital video efficiency and reliability to its leading revenue-generating
business. The cable operator's local systems in Cordoba, Rosario, and Buenos Aires
have begun inserting local ads into channel line-ups. Like other television operators
worldwide, Cablevision has transitioned from video tape players, which require
intensive manual labor and maintenance, to the SeaChange Spot digital ad insertion
system to streamline advertising operations, dramatically improve the video and
audio quality of inserted ads, and greatly increase the volume of local ad placements.
Spot Systems are deployed in hundreds of cable television operations worldwide and
deliver more than two million MPEG-2-encoded commercials daily.
Pay-Per-View Movies
Cablevision has also installed a SeaChange Near Video-on-Demand Movie System to
set up a 12-channel residential pay-per-view movie service. Based on SeaChange's
patented MediaCluster video server software architecture, the fully automated
Movie System delivers fault-resilient, high-bandwidth video storage and multiple
video streams for various television applications, including pay-per-view, near
video-on-demand (NVOD) and infomercials.
About SeaChange International
Serving 25,000 television channels for broadcast and cable television companies
worldwide, SeaChange International, Inc. (www.schange.com) is the leading
provider of MPEG-2 digital video systems. SeaChange's products, incorporating the
Company's patented software and hardware technologies, automate the management
and distribution of video streams including advertisements, movies, news updates
and other broadcast-quality video programming requiring precise execution.
Founded in 1993, SeaChange is headquartered in Maynard, Massachusetts.
SeaChange Spot System and GuestServe Network is a trademark of SeaChange
International, Inc. MediaCluster is a patent of SeaChange International, Inc. All
rights reserved. |
