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Technology Stocks : e.Digital Corporation(EDIG) - Embedded Digital Technology

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Mar 20 5:00 PM EST

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To: Jon Stept who wrote (8963)	1/5/2000 5:23:00 PM
From: Ted Downs	Read Replies (1) of 18366

Jon, I mean, isn't like saying that Nabisco will now sell all their food online? Nabisco doesn't sell food to consumers, the supermarkets do. Is the suggestion that the music companies would sell their music directly to the customer? Is that realistic? Are there any examples of any music, software, publishing (purely electronic products) that sell directly to the consumer? I would expect a software company to be the first to do this as they tend to embrace and drive change and are in a very competitive industry, but not a 60 year old music cartel that has a monoply on content. First, yes there are many software companies that sell direct. That's not to say that music companies will but they have to license those people that want to sell direct online. $$$ come from licenses. If Nabisco sold their food online they wouldn't have to package, ship, warehouse and on and on. Cost goes down. Now they can #1 pocket the savings #2 pass on some of the savings to a distributor #3 find that General Foods is also doing this at savings & compete with lower prices The suggestion is lower costs. Efficiency produces savings for everyone (in theory). The music industry has to compete even though you feel they have an absolute monopoly. If they feel that XYZ Music is selling a country star's music cheaper than their country star's music is sold then don't you think they want to sell his music at competitive prices also. Don't you think music buyers shop at music stores,looking for specials, discounts in clubs etc. Yes, believe it or not there is competition in music sales. Now, online music buffs are downloading "music" in file formats on mp3 players. They are buying some of this and getting some for free.If you were in the music business would you feel threatened? Of course you would but you don't want piracy so what do you do. You talk to technology companies and get a secure system so you don't get ripped off but you compete with the "new" guys online. It's gonna happen and that's where edig steps in. This is how I size up the situation and yes the music industry has no choice but to get involved. IMHO Ted

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