Billserv.com, Verbind Inc. Partner to Give Bills and Statements More Marketing Impact
FOR IMMEDIATE RELEASE
Media Contacts:
Kevin Manniko Jack Roney Carin Warner
Davis.Comm Inc. (for billserv.com) billserv.com Warner Communications (for Verbind,
Inc.)
Phone: (415) 837-3939 (210) 402-5160 Phone: (978) 526 1960 Fax : (978) 526
8206
kmanniko@daviscomm.com Investor Inquiries: (888) 559-4184 Email :
carin@warnerpr.com
billserv.com, Verbind Inc. Partner to Give Bills and Statements More Marketing Impact
SAN ANTONIO, Jan. 5, 2000 - Monthly bills and statements will gain new marketing impact as a result of a partnership announced today between
billserv.com Inc., an electronic bill presentment and payment (EBPP) service bureau, and Verbind Inc., developer of LifeTime(tm), a real-time marketing
application.
The partnership will allow billserv.com customers to take advantage of Verbind's LifeTime application, which will be used to generate targeted marketing
messages on electronic bills and statements that billserv.com presents to bill payment front-ends such as CheckFree and TransPoint. The messages, including
highly targeted special offers, will be based on sophisticated LifeTime analysis of historical and real-time customer transaction data.
The partnership represents another example of a growing trend in the EBPP market to add more value to what had previously been routine, single-purpose
monthly billing and statement production services. These more frequent -- and relevant -- communications made possible through Verbind's LifeTime, will
enable billers to better understand their customers' needs and respond to them with timely offers.
"We believe LifeTime can add one-to-one marketing value to many of our customers as they begin deploying their EBPP systems this year," said David Jones,
co-founder and executive vice president of billserv.com. "We look forward to working with Verbind to help our customers get the most of what EBPP has to
offer, particularly in terms of using the latest Web technologies to better understand customer buying patterns and create greater customer loyalty."
Any biller that sends recurring bills can benefit from the billserv.com/Verbind partnership, including utilities, cable and telecommunications companies, the
financial services industry, and large volume print-house or paper-based service companies.
billserv.com allows billers to outsource their entire EBPP services and rely on the company to manage their billing systems, relationships and the delivery of
information to the many front-ends through which consumers may choose to view and pay bills. The addition of the LifeTime application leverages this
monthly point of customer contact by providing customized marketing information and offers that add value and extend the relationship in order to maximize
customer satisfaction and profitability.
"LifeTime's patented Behavior Mapping technology is ideally suited for this type of highly tailored communications," said Verbind CEO and President John
Kish. "Its ability to analyze historical and real-time customer data, as well as interpret customer behavior patterns that reveal needs, is unique in the industry
and represents a potent marketing tool for competitive advantage."
About Verbind
Verbind is the leading supplier of a real-time marketing solution, LifeTime(tm), that empowers firms to target customers and deliver messages on the basis of
individual patterns of behavior. LifeTime's real-time solution produces the most complete and timely information for targeting who, when and what to
communicate most effectively. By synthesizing offline and online interactions, monitoring activity and non-activity, and automatically sending messages when
they are most relevant, companies are able to not only track when customer behavioral trends reveal business opportunities and threats, but are also able to
reach the right customer with the right message at the right time. Verbind is headquartered in Boston, Massachusetts. For more information about Verbind,
visit verbind.com or call toll free 877-VERBIND (877.837.2463).
About billserv.com, Inc.
billserv.com, Inc. (NASD OTC BB: BLLS) is an electronic bill presentment and payment service bureau that provides middle-market billers with a turnkey
outsourcing solution for presenting bills to consumers for payment on the Internet. billserv.com serves an intermediary role between billers and bill aggregators
by consolidating customer billing information from multiple billers, and then securely delivering it to aggregators. billserv.com has four product offerings:
(eServSM), Internet billing clearinghouse services for EBPP; (ePublishingSM), electronic publishing services for online statement delivery; (eCareSM), an
interactive customer care center operation; and (eConsultingSM), professional consulting services for billing organizations offering in-house bill presentment.
billserv.com also owns and develops bills.com, the first EBPP Internet portal where consumers can pay all their bills electronically. For additional information,
visit billserv.com or call (210) 402-5000.
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Certain statements contained herein are "forward-looking" statements (as such term is defined in the Private Securities Reform Act of 1995). Because such
statements include risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements.
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