John Malones' plans are coming together and IATV will play a large role (LDIG owns 25%):
Wednesday January 5, 5:00 pm Eastern Time
Company Press Release
SOURCE: Liberty Digital, Inc.
Liberty Digital Closes
Investment in OrderTrust, Inc.
Embraces OrderTrust's E-Commerce Order Management
Services for Television-based Interactive Commerce Channels
LOS ANGELES, Jan. 5 /PRNewswire/ -- Liberty Digital, Inc. (Nasdaq:
LDIG - news) today announced it has entered into a strategic and financial
partnership with OrderTrust, Inc., an emerging company that is setting the
industry standard in integrated order management services for e-commerce.
The relationship includes a significant investment by Liberty Digital in
OrderTrust. Liberty Digital has also agreed to use, on a non-exclusive basis,
OrderTrust's order management network for its future suite of interactive
commerce channels.
The OrderTrust transaction is the latest in a series of strategic investments
Liberty Digital is making in the Internet e-commerce and infrastructure and
interactive television arenas. Privately held OrderTrust provides integrated
order management services for traditional and online merchants. Its highly
scalable 24x7 order processing network securely and reliably manages
information throughout the lifecycle of an order, ensuring 100 percent
monitoring and auditing of all transactions.
''We are committed to putting in place the best-available infrastructure to
support the interactive TV-based commerce solution we will offer,'' said Lee
Masters, president and CEO of Liberty Digital, Inc.''We believe that
OrderTrust, as the leading provider of order management services for
e-commerce, is the company best positioned to seamlessly handle the
potentially enormous quantity of commerce transactions that interactive TV
will generate. Our investment and planned use of its order management
capabilities reflects another important milestone in establishing Liberty Digital
as a leader and innovator in interactive television.''
OrderTrust President and CEO Jim Daniell commented, ''From its inception,
the OrderTrust network was designed and built to accept orders from any
sales channel, whether it be a call center, an online store, a retail kiosk, or an
interactive TV system. We're excited that Liberty Digital views OrderTrust as
a strategic, enabling player in the emerging interactive TV market and plans to
help establish our solution as an industry standard.''
About Liberty Digital, Inc.
Liberty Digital, Inc. is a diversified new media company with investments in
Internet content and infrastructure and interactive television. Liberty Digital's
Series A common stock is traded on the Nasdaq National Market under the
symbol LDIG.
SOURCE: Liberty Digital, Inc. |
