Embraces OrderTrust's E-Commerce Order Management Services for
Television-based Interactive Commerce Channels
LOS ANGELES, Jan. 5 /PRNewswire/ -- Liberty Digital, Inc. (Nasdaq: LDIG)
today announced it has entered into a strategic and financial partnership with
OrderTrust, Inc., an emerging company that is setting the industry standard in
integrated order management services for e-commerce. The relationship
includes a significant investment by Liberty Digital in OrderTrust. Liberty
Digital has also agreed to use, on a non-exclusive basis, OrderTrust's order
management network for its future suite of interactive commerce channels.
The OrderTrust transaction is the latest in a series of strategic
investments Liberty Digital is making in the Internet e-commerce and
infrastructure and interactive television arenas. Privately held OrderTrust
provides integrated order management services for traditional and online
merchants. Its highly scalable 24x7 order processing network securely and
reliably manages information throughout the lifecycle of an order, ensuring
100 percent monitoring and auditing of all transactions.
"We are committed to putting in place the best-available infrastructure to
support the interactive TV-based commerce solution we will offer," said Lee
Masters, president and CEO of Liberty Digital, Inc. "We believe that
OrderTrust, as the leading provider of order management services for
e-commerce, is the company best positioned to seamlessly handle the
potentially enormous quantity of commerce transactions that interactive TV
will generate. Our investment and planned use of its order management
capabilities reflects another important milestone in establishing Liberty
Digital as a leader and innovator in interactive television."
OrderTrust President and CEO Jim Daniell commented, "From its inception,
the OrderTrust network was designed and built to accept orders from any sales
channel, whether it be a call center, an online store, a retail kiosk, or an
interactive TV system. We're excited that Liberty Digital views OrderTrust as
a strategic, enabling player in the emerging interactive TV market and plans
to help establish our solution as an industry standard."
About Liberty Digital, Inc.
Liberty Digital, Inc. is a diversified new media company with investments
in Internet content and infrastructure and interactive television. Liberty
Digital's Series A common stock is traded on the Nasdaq National Market under
the symbol LDIG.
SOURCE Liberty Digital, Inc.
-0- 01/05/2000
/CONTACT: Jeff Majtyka, majtyka@braincomm.com, or Ryan Barr,
barr@braincomm.com, both of Brainerd Communicators, Inc., 212-986-6667, for
Liberty Digital, Inc./
/Web site: ordertrust.com
tcimusic.com
(LDIG)
CO: Liberty Digital, Inc.; OrderTrust, Inc.
ST: Massachusetts, California
IN: CPR MLM ENT
SU: JVN
WR
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