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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 233.22

+1.8%

Nov 28 9:30 AM EST

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To: Glenn D. Rudolph who wrote (89952)	1/6/2000 2:13:00 PM
From: Greater Fool	Read Replies (1) of 164684

My point is a customer is not loyal Yup, and we have an additional disloyalty component: the shopping sites really make life hard for the sellers. You don't have any analog to that in the physical world. I wouldn't anticipate the competitive shopping sites to disappear anytime soon, as their advertisers know they have a pretty loyal audience, spending a lot of time at the site, returning to it to compare different merchants. I used shopper.com (cnet) repeatedly over the last months to buy a camera and computer components. I loved being able to comparison shop from the comfort of my desk -- no driving across town. I managed to get terrific deals, quite a bit less than Amazon was charging. What's more, the comparison shopping was fun: I jumped from site to site just to save a few dollars and feel like I was getting the best deal. Loyalty? I'll tell you about loyalty. I shopped a lot at 800.com while they had free shipping. I spent about a thousand bucks there. I loved the site, and even posted my credit card with them. Now they no longer have free shipping and I haven't been back since. On to the next bargain ...

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