Wednesday April 23 8:03 AM EDT
ImmuDyne Inc. announces success of Ashley of Beverly Hills
infomercial featuring the H+ Beauty System with Nayad
HOUSTON--(BW HealthWire)--April 23, 1997--ImmuDyne Inc. (IMMD) (OTC BB:IMMD) a biotech
company with patented technologies for skin care components, announces a very positive response to
the H+ Beauty System containing Nayad(R), marketed by Ashley of Beverly Hills through a Television
Marketing Group infomercial.
According to Michele Alleman, president of Ashley of Beverly Hills, sales to date resulting from the
infomercial exceed $5,000,000 since its launch in September, 1996. ImmuDyne supplies Nayad(R) and
receives a royalty on sales of finished product.
Initial income from the introductory phase of the infomercial has not been significant, due to
ImmuDyne's direct participation in the first months of the marketing program. Income from the
Nayad(R) ingredient sales and royalties on sales of the H+ product line is expected to become a
significant revenue source for ImmuDyne from September 1997 onward.
"We are very excited about the success of this infomercial and recognition of our outstanding products.
We are getting enthusiastic initial viewer response and a high level of customer satisfaction with the H+
Beauty System with Nayad(R). A new H+ men's skin care line and an H+ make-up line, both also
containing Nayad(R), are currently being prepared for launch. New avenues of distribution are being
explored, possibly into catalog and retail sales," remarked Alleman.
The H+ Beauty System consists of a cleanser, toner, moisturizer, eye gel and serum. Ashley of Beverly
Hills has the sublicense to use Nayad(R) in their H+ line. Nayad(R), a unique patented compound, is
recognized worldwide for its ability to enhance the skin's natural rejuvenation mechanisms for improving
skin health and appearance. ImmuDyne is the exclusive source of this patented, purified yeast cell wall
extract.
Leon Rosen, president of Television Marketing Group, Ashley of Beverly Hills' direct marketing agency,
remarked, "This is one of the most successful infomercials involving skin care products we have
handled. I think this achievement results from a combination of effective promotion, truly fine quality
products, and strong scientific evidence supporting the presentation. We anticipate continuing excellent
results, and are exploring other ways of utilizing ImmuDyne's technology."
ImmuDyne Inc. is traded on the NASD Automated Bulletin Board under the symbol IMMD. ImmuDyne
Inc. is a Texas-based biotechnology company specializing in macrophage technology. It has patented
technology relating to immune system stimulants for cosmetic, human nutritional, animal nutritional and
aquacultural use. ImmuDyne Inc., maintains offices in Houston, Texas and Palo Alto, California. For
more information on the company, contact Margaret Dreyfus at 415/949-3864.
CONTACT: ImmuDyne Inc.
Margaret Dreyfus, 415/949-3864 |
