IATV-ACTV Digital Convergence Software-HyperTV Message Board

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Technology Stocks : IATV-ACTV Digital Convergence Software-HyperTV

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To: jon zachary who wrote (8779)	1/8/2000 4:26:00 PM
From: art slott	of 13157

Intersting post from RB's Amazon board. It exemplifies a major difference between Actv and them. You guys just dont get it amzn with its hundreds of billions of dollars is not building a name brand. Name brands like mercedes say something about the product. People want Mercedes because they feel prestige and confidence in owning one. Amzn,wmt,or egghead are mindshares. There is a great article about this in the red herring. If people have to settle for a ford instead of a Mercedes they feel like something is bad or lacking. Thats because they choose one name brand over the other. But if someone chooses to buy a sony tv at either walmart or amazon they dont feel badly about where they got it. Thats because Sony is the name brand not amazon or wmt. Amzn has spent hundreds of millions of dollars for mindshare. It wont amount to much in the future. Soon everyone will have a browser which tells you where you can get every product the cheapest. People wont care if they buy the product at amzn or walmart. They will want to get the best price. This was once a great stock to own. Its time has passed.

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